Manager - Marketing Analytics - b2c Brands
 Georgia Pacific | |
life insurance, parental leave
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 United States, Georgia, Atlanta | |
| 133 Peachtree Street Northeast (Show on map) | |
 Nov 07, 2024 | |
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Your Job
Georgia-Pacific Consumer Business seeks to enhance its Marketing Analytics team in Atlanta, GA, by adding a "Manager of Marketing Analytics." This role will drive the advancement of our brands' national media strategy, planning, and activation through the application of advanced analytics. The Consumer Business at Georgia-Pacific is dedicated to cultivating iconic American brands for consumers and retail customers. Our distinguished brands include Dixie, Vanity Fair, Brawny, Sparkle, Angel Soft, and Quilted Northern. This role will utilize statistical modeling and measurement methodologies to generate insights into the performance of Georgia-Pacific's Consumer Brands' marketing investment strategies. The results of these measurements will be used to recommend optimizations to enhance effectiveness and efficiency. What You Will Do * The Manager of Marketing Analytics will collaborate extensively with our Brand Building, Integrated Media, Shopper Marketing, and Category teams as a subject matter expert in measurement. In addition to conducting modeling, they will offer guidance on measurement strategy and design, interpret results, and provide forecasting insights. * Marketing Mix Modeling: Perform marketing mix modeling to evaluate the performance of various marketing investments, optimize budget allocation, and project future performance. * Household level Sales Lift Analysis: Analyze household purchase data to measure sales lift due to media exposure and provide insights into consumer behavior, segmentation, and targeting. * In-Store Sales Lift Analysis: Design and execute in-store test vs control experiments to measure the impact of sales and marketing initiatives on brand and category performance. * Ad Hoc Analysis: Conduct ad hoc analyses to support brand teams with actionable insights and recommendations, addressing business questions related to media performance, and informing strategic decisions. * Collaboration: Work closely with cross-functional teams including brand management, consumer experience, sales, finance, and external partners to ensure alignment on objectives, insights, and forecasts. Anticipating needs to deliver relevant and timely insights. * Reporting: Create clear and comprehensive reports and presentations that effectively communicate analytical findings and recommendations to stakeholders. * Continuous Improvement: Stay up-to-date with industry trends, emerging analytical techniques, and best practices to continuously improve our analytical capabilities. Who You Are (Basic Qualifications) * Bachelor's degree (or 4 years of marketing analysis experience) * 3+ years of experience in an analytical role performing statistical analysis What Will Put You Ahead * Bachelor's degree or higher in Marketing, Statistics, Economics, Business Analytics, or a related field * Experience with marketing mix modeling, test vs control, and other measurement methodologies. * Proficiency in statistical analysis software and tools (e.g., Python, Alteryx, R, SQL) * CPG marketing analysis experience At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy [1] here. Who We Are At Koch, employees are empowered to do what they do best to make life better. Learn how our [2] business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click [3] here for additional information. #LI-BDS References Visible links 1. https://jobs.kochcareers.com/pages/culture 2. https://www.kochind.com/about/business-philosophy 3. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf | |