Digital Strategist, Content Operations

Adobe Inc.
United States, New York, New York
Nov 13, 2024
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to craft and deliver exceptional digital experiences. We're passionate about helping people to craft appealing and powerful images, videos, and apps, and transform how companies work with customers across every screen. We're on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new insights can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity : We are looking for a Digital Strategist with an expert-level background in Content Strategy to join our Digital Performance Strategy team. This individual will have a high degree of initiative, a strategic approach, and a deep understanding of how content is the key to personalizing user experiences. This individual consultant will be working with a wide variety of B2B & B2C customers across industry verticals. They will have a very broad range of consultative skills: to persuade and educate at executive levels, to collaborate and address problems at the mid-level, while still being able to get involved at the finest level of detail when it comes to migration planning, tagging strategies, and defining production processes. What you'll Do The right person will have a well-developed point-of-view on how context, content, and personalization come together across the Adobe platform. Have a strong executive presence and communication skills, with ability to engage and encourage senior executives. Be an inspiring leader and educator on cross-functional teams, delivering clear, effective guidance, with a focus on customer value delivery. Possess an informed vision for effective content organizations - people, process, and governance - to help Adobe's customers align their teams toward business objectives, and recommend roadmaps and component programs to accomplish that vision. Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership. With the UX team, drive discovery, research, and analysis for the role content plays in the overall user experience, identifying and supplying prescriptive design recommendations to improve and deliver value to the customer. Develop strategies and experiences in the following functional areas: content marketing, channel strategy, content assessment, content development and syndication, content operations and velocity, componentizing content and optimizing sites, content creation and asset storage processes. Shape the evolution of our content strategy practice by defining and refining internal process, crafting reusable templates, and mentoring team members. Ability to navigate quickly through technical or other challenges during development, in deep partnership with our cross-functional AEM technical team. What you need to succeed Relevant BA/BS degree in a related field or 6+ years of growing experience in content strategy and content production. Work experience in a digital agency, strategy consulting organization, content-or ecommerce-focused organization, marketing department, or leading technology company. Strong proficiency in AEM and content management tools and workflows. In-depth experience within Adobe Creative Cloud or comparable User Experience Tools, Adobe Marketing Cloud experience is a plus. Experience working in Agile environments. Willingness to travel based on client needs, pandemic considerations are in place at Adobe. At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the substantial benefits we offer. Adobe is an equal opportunity employer. We encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $93,600 -- $181,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.