Digital Marketing Manager, Sun Cruiser

We are currently hiring a Digital Marketing Manager for Sun Cruiser in Boston, MA

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams' weekly schedule.

The Digital Marketing Manager will be responsible for developing and executing the company's digital and social media strategy for the Sun Cruiser brand. The ideal candidate will be digital-savvy and have experience in both organic and paid social and digital media, content development, web, and measurement. They will also assist in broader communications efforts related to advertising campaign development.

What You'll Brew:

Digital Strategy

• Develop the digital communications plans (owned, earned and paid) across functions, including social media, advertising, creative, and web, in partnership with external agency and internal Creative team
• Manage day-to-day activities on social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations
• Lead execution of organic social content strategy to bring to life our brands' visual identity and tone of voice, as well as foster one-to-one drinker engagement
• Manage development of advertising campaign plans in partnership with Associate Director of Integrate Communications, agency partner, and cross-functional teams
• Lead local and regional social media marketing efforts in partnership with sales force and brand team
• Provide monthly social report with recommendations for optimization, including organic and paid social media
• Manage annual digital/social budget planning

Content Generation and Drinker Engagement

• Oversee community management efforts to engage fans and foster advocacy across brand social channels
• Responsible for managing content development process with internal Creative team for digital and social channels, including advertising needs
• Collaborate with Shopper Marketing and Creative teams to develop content for e-commerce, digital advertising, and website needs
• Manage influencer agency in regards to influencer strategy development, influencer identification, and execution of influencer activation
• Lead the administration of brand website, including working with Creative team from a design standpoint, Brand team on content, and managing in-house support
• Liaise with Media and Brand teams on content and strategy for paid media plan
• Evaluate and execute brand partnerships in partnership with Media agency

Other Responsibilities

• Work with cross functional Integrated Comms Leads and Digital Marketing Managers to introduce new capabilities and tools in order to raise the bar for best-in-class digital execution across the portfolio
• Occasional travel for meetings and trainings

What Ingredients You'll Bring:

Minimum Qualifications:

• Bachelor's Degree
• Minimum of 5 years experience with social media management and/or content management experience for a consumer brand on relevant digital channels
• Successful track record of managing agency partners, creative and production teams for campaigns and content development
• Experience working with content creators, influencers, and brand partners to deliver co-created content and programs
• Experience working with community management, social, and web teams to bring together brand efforts across all social and digital channels
• Strong understanding of SEO/SEM strategy, Google Analytics and website management

Skills

• Be a thought leader by staying ahead of trends in social media marketing, emerging media, and online communications
• Extraordinary communication and copywriting skills

Preferred Qualifications:

• Experience marketing alcoholic beverages
• Passion for the beverage industry

Level: 6

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $66,300 and $130,000. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for an discretionary annual bonus based on company and induvial performance, and certain sales roles might include a car allowance.

Some Perks:

Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

*Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.