Marketing Specialist, Samuel Adams

We are currently hiring a Marketing Specialist for Samuel Adams in Boston, MA.

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams' weekly schedule.

The Marketing Specialist helps launch product line extensions, marketing tactics and executions that further the brand's growth and long-term equity. The role will deliver the product oriented tactical assets related to product launches, Product/Packaging line extensions across relevant classes of trade (including Club, Grocery, Gas & Convenience, etc.) Product /Retailer point-of-sale, and P&L/Budget support.

What You'll Brew:

• Help ideate and execute new flavors & product launches to help us continue to reach and engage drinkers across the US
• Execute the development of the product/packaging line extensions and limited time releases to help the brand reach new consumers or drinking occasions
• Lead competitive intelligence tracking and sourcing to ensure we continue to deliver the best tasting, most innovative products to drinkers
• Help keep the team organized and running smoothly; you will manage the day-to-day of year-round brands, innovation and some programs including but not limited to presentations/decks, scopes for new projects/products, meeting management, PO management, POS inventory management, weekly sales updates, etc.
• Analysis, tracking, generation of data and reports that lead to insights that drive action plans
• Generate selling materials that provide the sales organization ample, yet simple and compelling rationale for customers to support brand initiatives. This could include Sell Sheets, Point of Sale, Merchandising, Packaging, etc.
• Project manage cross functional teams in the delivery of product launches and associated support tactics
• Manage budget for programming and all related PO and AP tracking to stay within budget
• Manage, with partners, the design, procurement, distribution of merchandising materials for a seasonal/quarterly program
• Support the brand at events, promotional activities, sales meetings as needed
• Overall: helping to drive the team and brand relevance in the marketplace by contributing to best-in-class execution while bringing your creativity to the table and contributing as a partner on the brand
• Occasional travel for meetings and trainings

What Ingredients You'll Bring:

Minimum Qualifications:

• Bachelor's Degree
• Minimum of 1 years experience in a results-oriented consumer product marketing role at a marketing driven firm, beverage or traditional CPG company
• Proven experience in project planning and management, budgeting and financial analysis, and product positioning
• Experience in developing consumer marketing communications

Skills

• Proven ability to lead cross-functional teams to project completion
• Demonstrated ability to analyze and interpret data, add value and provide action-oriented recommendations in-line with business objectives
• Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
• Must have proven inter-personal and communication skills. Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment
  

Preferred Qualifications:

• Other business-discipline work experiences a benefit (Insights, Business Analysis, Finance, Sales, etc.)

Level: 8

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $40,800 and $88,400. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for an discretionary annual bonus based on company and induvial performance, and certain sales roles might include a car allowance.

Some Perks:

Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

*Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.