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Technical Product Manager (SEO)

Eliassen Group
life insurance, 401(k)
United States, Massachusetts, Reading
55 Walkers Brook Drive (Show on map)
Nov 20, 2024

Description:

**100% Remote- EST**

Our industry leading client is in need of a Technical Product Manager that can help with managing and enhancing the technical SEO health of website. In this role you will be responsible for working closely with product, development, and analytics teams to create and implement technical SEO strategies to drive SEO visibility and traffic. The ideal candidate will have strong experience ensuring websites meets progressing SEO technical standards, maximizes crawlability, and enhances indexation across search engines.

Due to client requirement, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $60 - $75 / hr. w2



Responsibilities:

  • Ensure clients' websites meet all technical SEO requirements, including optimizing HTML, JavaScript, and server-side rendering to improve search engine crawlability and page performance.
  • Develop detailed user stories that align with SEO best practices, aiming to enhance client's website's technical SEO, including improvements for structured data, mobile friendliness, and core web vitals. Act as a liaison between SEO, product, and development teams, ensuring that SEO requirements are understood, prioritized, and executed in development sprints.
  • Crawlability & Indexation Management: Oversee the technical health of the site by ensuring key pages are crawlable and indexed effectively by Google, Bing, and other search engines.
  • Search Console Management: Diagnose and resolve issues identified in Google Search Console and Bing Webmaster Tools, including crawl errors, page indexation issues, and other technical alerts.
  • Error Management: Identify, prioritize, and resolve issues like 404 errors, 500 errors, and broken internal links that impact SEO performance.
  • Manage and implement 301 redirects to ensure link equity and minimize broken link issues, particularly during site migrations or content updates.
  • Ensure proper schema markup is implemented and maintained to enhance visibility and search appearance, focusing on local SEO, reviews, events, and more.
  • Conduct regular SEO audits, employing tools such as JetOctopus, Ahrefs, Screaming Frog, and other platforms to identify opportunities and mitigate risks for technical SEO.
  • Monitor and report on the impact of technical SEO initiatives, utilizing analytics and reporting tools to assess improvements in site visibility, traffic, and engagement.
  • Conduct technical SEO competitor analysis to identify gaps, opportunities, and best practices that client can leverage.



Experience Requirements:

  • 5+ years of experience managing technical SEO for a large, complex website or portfolio
  • Strong experience ensuring websites meet all technical SEO requirements, including optimizing HTML, JavaScript, and server-side rendering to improve search engine crawlability and page performance
  • Experience analyzing large datasets and providing actionable insights, including competitor analysis
  • Excellent proficiency in Excel, experience with python is strongly preferred
  • Experience creating user stories that align with SEO best practices, aiming to enhance website's technical SEO, including improvements for structured data, mobile friendliness, and core web vitals
  • Agile experience
  • JavaScript/HTML5/CSS3 experience and working closely with development teams
  • Experience using tools Bing Webmaster, Google Search Console, SEMrush, Screaming Frog, Ahrefs
  • Bachelors Degree
  • Excellent communication, prioritization and organizational skills

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