New

Marketing Mgr

Consumers Energy
parental leave, paid time off, paid holidays, 401(k)
United States, Michigan, Jackson
1 Energy Plaza Dr (Show on map)
Nov 25, 2024
Join the diverse and dynamic team that powers Michigan's largest energy provider and one of the nation's largest gas and electric combination utilities. Consumers Energy services 6.8 million of Michigan's 10 million residents - caring for our friends and neighbors in all 68 Lower Peninsula counties. We embrace a cleaner and leaner utility vision focused on eliminating energy waste and adding renewable energy from sources such as wind and solar. Location: The successful candidate will be expected to work in a hybrid status of reporting to any Consumers Energy Service Center every Monday, Tuesday, and Thursday with home office flexibility on Wednesday and Friday. We are looking for: Marketing Manager The Marketing Manager is responsible for developing the Marketing Strategies required to achieve business goals such as margin, MW savings, and customer enrollments. The incumbent will work collaboratively with the Product Owners (Product Managers) in using research, analytics, customer journey maps, and other tools to develop the go to market strategy required to achieve our business goals. Define marketing objectives necessary to meet business outcomes, establish funding requirements, and understand product budgets to direct effective customer-centric campaign strategies that deliver against business targets across channels. In addition to partnering with the Product Teams, this person will also engage Economic Development, Experience Design, Research, Sales, Corporate Communications, Legal, 3rd party agencies, and various external teams. The knowledge and skills involved with this position include but are not limited to: Ability to assess complex market landscape and create focused, integrated marketing strategies, and implement plans with a proven track record of success Strong analytical and communication skills to build compelling business cases in order to win internal support for marketing initiatives Ability to coordinate efforts cross-functionally to achieve positive results Excellent program/project management skills, and proven experience in product marketing, creative/content development, media buying processes, and marketing return on investment analysis We encourage you to apply if you have: Bachelor's degree in marketing, economics, communications, business, or related field with two (2) or more years of applicable experience [OR] Associate's degree in marketing, economics, communications, business, or related field with four (4) or more years of applicable experience [OR] High School Diploma with six (6) or more years of applicable experience Experience in all aspects in the development and implementation of strategic product marketing (i.e. product, price, place and promotion)- its features, SWOTs, key value propositions/benefits and differentiators, perceived & real value, competitive environments and market potential, funnel objectives, target markets, etc. - Ability to define and drive multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the products' lifecycles. In this role, you will: Partner with product owners to influence product pricing and bundling strategies, as well as plan new product launches and manage the cross functional implementation of those launches. Partner with product owner, sales team, research and experience design team to design the optimal customer experience with the product and company that achieve business goals. Create product positioning by assessing the competitive landscape, understand product features, and defining the products' differentiated value propositions. Participate in the development of products' attributes and pricing. Create and execute go-to-market strategies including an engagement and channel strategy as well as campaign management. Develop a measurement strategy to determine marketing attribution and conversion targets, ensuring an optimal marketing return on investment is met. Other duties as assigned or may be necessary. Why should you join our team? At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service. What we offer: Competitive compensation packages Medical, Dental and Vision 401k with company match Paid parental leave Up to 13 paid Holidays Paid time off Educational Assistance Program Diversity, Equity & Inclusion: We, at CMS Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don't discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women's Advisory Panel (WAP), Women's in Energy (WE), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY, capable, Interfaith and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture: Caring, Empowered, Deliberate, Agility, and Ownership. All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.