Principal Product Marketing Manager - Mobile

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Join our Adobe Photography Product Marketing team as an experienced consumer, mobile product marketer. Work with cross-functional teams to define strategies for accelerating growth of Adobe Lightroom on mobile. Assess new opportunities, develop a compelling market story, and drive go-to-market strategy.

• Develop annual go-to-market and marketing strategies for our mobile business, leading cross-functionally to drive growth.
• Build product positioning and messaging that has a meaningful impact on driving familiarity, consideration, and action from our customers and prospects.
• Develop target customer personas by bringing together research insights to improve the customer experience for our organization.
• Evaluate new monetization opportunities and recommend pricing and packaging approach.
• Develop market and customer insights leading field research with our teams and championing insights and resulting strategy across the organization to influence product prioritization and roadmaps.
• Lead major company initiatives that deliver strong financial results and influence our go to market (GTM) motions across the customer journey.
• Build feedback loops on our key initiatives, incorporating honest and accurate measures of success and failure that drive improvement throughout our marketing and product operations.

• BA/BS preferred OR 10+ years of product and marketing experience in consumer mobile apps.
• You have a distinctive track record of impact in marketing and strategy decisions based on your recommendations. You can anticipate market needs and trends, how they manifest in product needs, and predict challenges that influence the product direction. Have cultivated positive relationships with key teams including Product Management, Research, Business Strategy, Finance and Campaign Marketing.
• Deep understanding of mobile marketing. You possess a strong grasp of the mobile product marketing toolkit, including market measurement, competition analysis, target audience definition, and business monetization.
• Customer empathy. You are customer first and go deep to understand the customers across a wide range of segments and personas.
• Strong storyteller and communicator. Able to effectively communicate complex issues to senior executives, technical leaders, and marketers using compelling evidence.
• Bring innovative and creative thinking to build the future. You challenge the status quo to drive our team and cross-functional partners in solving problems and pursuing new opportunities with fresh ideas. Use a systematic approach to improve confidence in new strategies and incorporate acquired knowledge along the way.
• Achieves results using data analysis and recommendations. Collaborates with market researchers, product managers, and sales leaders to validate ideas and adapt plans based on new information.
• Passion for photography, creativity and empowering the creator in all of us!
• Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities.
• Ability to rapidly assess a problem, define options, evaluate and implement actions to address critical business issues.
• Experience leading multi-functional teams to launch high-impact business initiatives.
• Global cultural awareness and experience.
• MBA preferred
• 25-50% travel.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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