Marketing Specialist

Briggs & Stratton, LLC.

Jan 14, 2025
Position Description As a Marketing Specialist you will support the Briggs & Stratton and Vanguard engine marketing team. You will have the opportunity to work with the Director of Product & Brand Marketing and Marketing Manager on a wide variety of projects. You will be involved in marketing and communications initiatives including the development and implementation of marketing programs including product strategy, communications plans, website / digital marketing, social media, influencers, collateral and OEM programs. You will do this by: Collaborating with management in the development of outbound and inbound marketing activities and executes across an integrated marketing communications plan. Writing, editing, and proofing copy for marketing communications such as social media, printed collateral, merchandising, digital content, advertising, customer presentations and email/newsletters. Actively creating content and monitoring Social Media channels Creating marketing materials and distributing them to internal and external stakeholders. Developing, monitoring and communicating project timelines and budgets. Assisting in the planning and execution of trade shows and other events. Performing other duties as assigned. You are the type of person who is/has: Experience developing strong digital marketing campaigns Well-developed understanding of business-to-business and business-to-consumer marketing practices, demonstrable experience in digital and social media marketing, durable goods and retail sales channels experience strongly preferred Organized with ability to handle multiple projects independently and concurrently Strong ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment Proven success in digital marketing (email, banner advertising, website) Strong project management skills Team-oriented Fluent in English and primary language used in area of responsibility and/or location. Spanish fluency is a plus. Travel Approximately 5% of tradeshow related travel Education Bachelor's Degree in Marketing or related field, or equivalent education and experience Experience Requirements Minimum of three years of experience in Marketing or related field Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Snapper, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents. Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.