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Director, Sales- Natural Channel

Utz Quality Foods, Inc
401(k), profit sharing
United States, Pennsylvania, Hanover
Mar 17, 2025

Utz Quality Foods is seeking a Director, Sales- Natural Channel, to join our team. Reporting to the VP, Sales- Natural and Target, this role will lead and actively pursue growing the Boulder Canyon Brand at Whole Foods Headquarters, other Natural Channel Key Accounts, & UNFI HQ responsibilities. This person will be a key contributor, collaborator, and thought leader on driving future growth and building our natural channel strategy. The ideal candidate will be a self-starter with a strong entrepreneurial spirit, showing the ability to balance multiple priorities while remaining focused against the strategic channel initiatives.

Candidates must have a bachelor's degree and 7- 10+ years of proven sales experience within the consumer packaged goods industry, specifically in the natural channel, and 5+ years' experience utilizing syndicated data (SPINS, Nielsen, IRI); excellent written and oral communication skills, and the ability to analyze and evaluate several sources of data to develop actionable insights. Experience calling on Whole Foods, UNFI, and KeHE headquarters is required. Candidates must possess strong analytical and communication skills.

Director, Sales- Natural Channel:



  • Achieve assigned sales targets through growing distribution, optimizing promotional plans and collaborating with retail partners.
  • Fully leverage Trade System (BluePlanner) to plan investments, forecast volume and build optimized trade programming, investment, and forecasts.
  • Achieve trade target with strong financial acumen and thought leadership skills on ways to optimize the customer level P&L.
  • Effectively lead brokerage partnerships while being the face of UTZ Brands with the retailer.
  • Lead preparation & completion of category reviews.
  • Strategic planning and time management skills to complete multiple priorities & initiatives.
  • Lead Distributor Trade Shows (KeHE, UNFI)
  • Own sales forecast by account to drive accurate financial and production planning.
  • Collaborate cross functionally on marketing, innovation, revenue management, production planning, and finance.
  • Prepare weekly sales reports and expense reports as required.
  • Work with management and fellow associates to ensure Food Safety programs are followed.
  • Report office, food or operational safety problems to their manager to resolve issues quickly.
  • Adhere to all policies, guidelines, and procedures, such as GMP, HACCP, and work and safety rules.
  • Perform other duties as required.


Requirements:



  • Bachelor's Degree from an accredited college with a focus in business, preferred.
  • 7-10+ years proven sales experience in a related position within the consumer products goods industry with direct account responsibility.
  • 5+ years' experience utilizing syndicated data (SPINS, Nielsen, IRI); excellent written and oral communication skills, ability to analyze and evaluate several sources of data to develop actionable insights.
  • Natural foods background required.
  • Trade spend experience required.
  • Experience calling upon Whole Foods HQ Global as a manufacturer required.
  • Experience managing brokers required and leading business direct strongly preferred.
  • UNFI / KeHE HQ experience required.
  • Strategic customer planning, forecasting and Operations planning across DTW to drive execution; managing Strategic Customer P&L reporting and analysis.
  • Experience auditing distributor deductions.
  • Strategic selling and negotiation experience.


Our External Recruitment Process



  • Apply: Submit your resume and answer a few key questions to get started.
  • Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours.
  • Video Interview (20-25 mins): Selected candidates will be invited to complete a convenient video interview.
  • Live Interview: Selected candidates will meet with the hiring manager to see how they fit into the team and wider business with Utz.


Continuously Pursuing Excellence!

Here at Utz, we have a passion for exciting and delighting consumers with delicious snack foods made from high quality ingredients. After over a century with a strong family heritage, our diverse portfolio of brands includes Utz, Zapp's, Boulder Canyon, and On the Border. Our associates are the reason for the success of this company, so it is important we provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We also help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join our world class team and help us become the fastest growing pure-play U.S. snacking company of scale!

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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