Chief Marketing Officer

Job Locations

US-NJ-Somerset

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.
Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions, including marketing, digital transformation, and customer experience, fostering collaboration and driving best practices across its global teams.
As a proud member of this global organization, HearingLife leverages Demant's industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife's ability to fulfill its mission.
At HearingLife, we strive to fulfill Demant's mission of "Hearing is Our Passion" by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing.

Position Summary:
The Chief Marketing Officer (CMO) is a key executive role responsible for leading HearingLife's marketing strategy and execution, driving patient acquisition, retention, and brand growth across the United States. Reporting directly to the President and serving as a member of the senior leadership team, the CMO will oversee all aspects of marketing, including omni-channel strategy, digital marketing, customer engagement, and data-driven insights.
The marketing team, comprised of approximately 25 professionals, is organized into key functions: brand, acquisition, retention, and local marketing. The CMO will lead and empower this team, fostering collaboration and innovation while ensuring each function delivers measurable results. This hands-on leadership role requires a dynamic marketer who thrives at the intersection of strategy, execution, and cross-functional collaboration.
This role is critical to achieving HearingLife's ambitious growth objectives, with a strong focus on customer acquisition in a direct-to-consumer retail model. The CMO will also oversee HearingLife's Patient Support Center (PSC), a ~100-person team responsible for scheduling, patient support, and conversion optimization. With the PSC led by a Vice President who reports directly to the CMO, this responsibility underscores the importance of aligning marketing and operational strategies to deliver a seamless patient journey.

Key Responsibilities:
Executive Leadership:
- Serve as an integral member of the senior leadership team, shaping company strategy and contributing to decision-making.
- Collaborate closely with Demant's global teams in Denmark and leverage Centers of Excellence (COE) for key functions, such as marketing, digital transformation, and customer experience, to align strategies, share best practices, and drive innovation.
- Lead, mentor, and develop a high-performing marketing team, ensuring collaboration across the brand, acquisition, retention, and local marketing functions.
- Oversee the Patient Support Center (PSC), aligning its operations with marketing strategies to enhance scheduling efficiency, conversion rates, and the overall patient experience.
- Foster a culture of accountability, innovation, and high engagement across all teams under the CMO's leadership.
Customer Acquisition and Omni-Channel Strategy:
- Design and execute a comprehensive customer acquisition strategy, with a focus on measurable growth in patient volume and cost efficiency.
- Develop segment-specific go-to-market strategies that prioritize lead generation, conversion, and retention across digital and traditional channels.
- Leverage digital marketing channels, including paid media, SEO/SEM, social media, and CRM programs, to drive qualified leads and improve conversion rates.
- Ensure close collaboration between marketing and the Patient Support Center to optimize lead handling and scheduling processes.
Data-Driven Marketing and Insights:
- Utilize analytics tools to monitor and optimize marketing performance, focusing on metrics such as cost per acquisition (CPA), conversion rates, and ROI.
- Implement a test-and-learn approach to continuously refine acquisition strategies and maximize effectiveness.
- Develop and oversee the implementation of data-driven customer engagement programs, enhancing the patient journey and driving retention.
Patient Experience and Journey Management:
- Align marketing strategies with operational and clinical teams to deliver a consistent and seamless customer experience across all touchpoints.
- Partner with the Patient Support Center VP to ensure optimal integration of marketing campaigns with patient outreach, scheduling, and support.
- Build loyalty and retention programs that foster long-term relationships with patients.
Continuous Improvement and Operational Excellence:
- Build a scalable marketing infrastructure, leveraging systems, data, and technology to support growth and deliver actionable insights.
- Streamline marketing operations to maximize efficiency and enable scalable, repeatable success in customer acquisition.
- Cultivate a culture of innovation and continuous improvement, ensuring the marketing team remains agile and forward-thinking.
Collaboration and Partnerships:
- Work closely with Sales, Operations, and the Patient Support Center leaders to ensure alignment on acquisition goals, marketing plans, and resource allocation.
- Collaborate with global and regional teams within the Demant Group to leverage best practices, share insights,
... and maintain alignment across marketing strategies.
- Establish partnerships with external vendors, agencies, and platforms to amplify campaign effectiveness and deliver measurable results.
Key Performance Indicators (KPIs):
- Growth in patient acquisition, with a focus on cost efficiency and conversion rates.
- ROI from omni-channel marketing strategies and campaign performance.
- Retention and reactivation rates for existing patients.
- Efficiency and performance metrics for the Patient Support Center (PSC), including scheduling rates and conversion improvements.
- Revenue impact from digital marketing initiatives and customer engagement programs.

Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA strongly preferred.
- Minimum of 8-10 years of progressive experience in marketing leadership roles, with a proven track record in customer acquisition and direct-to-consumer or retail marketing.
- Experience overseeing multi-functional teams, including marketing and operations, with a preference for managing call centers or patient support teams.
- Expertise in omni-channel strategies, including digital marketing, CRM, and performance analytics.
- Demonstrated success in scaling marketing programs within multi-location retail or healthcare environments.
- Strong analytical skills, with experience leveraging data and insights to optimize marketing performance.
- Hands-on experience managing marketing budgets and driving measurable ROI.
Skills and Competencies:
- Results-oriented leader with a relentless focus on acquisition and measurable growth.
- Exceptional leadership and team-building abilities, with a hands-on approach to execution.
- Advanced communication and influencing skills to engage stakeholders at all levels.
- Strategic thinker with a strong bias for action and a test-and-learn mindset.
- High level of organizational skills and attention to detail in managing campaigns and budgets.

This is a hybrid position requiring up to 50% travel to New Jersey.

Internal candidates: The internal job posting will remain open until 5:00 PM on January 17. All interested internal applicants are encouraged to apply by this deadline.

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.

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