Business Intelligence Senior Manager

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Building on our commitment to connect people with quality experiences that offer the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences. Our portfolio, comprising 11 distinct brands, is meticulously organized into five families, each designed to address specific market segments and distribution channels to maximize reach and impact.

• Total Wireless & Verizon Prepaid: At the forefront, we have Total Wireless and Verizon Prepaid, our flagship brands available at Verizon-owned stores. Verizon Prepaid continues to maintain a robust and loyal consumer base, while Total Wireless is on a rapid ascent, capturing the hearts of more customers with its compelling offerings.

• Straight Talk, TracFone, and Walmart Family Mobile: Straight Talk, Tracfone, and Walmart Family Mobile stand as giants in our brand portfolio, boasting significant presence in Walmart. Their extensive reach and solidified position in the market underscore our commitment to accessible, high-quality wireless solutions across diverse retail environments.

• Visible: Visible, as a standalone brand family, caters to the digitally-savvy, single-line customers who prefer streamlined, online-first interactions. This brand is a testament to our adaptability, embracing the digital evolution of customer engagement.

• Simple Mobile: Carving out a niche of its own, Simple Mobile shines as the premier choice among authorized resellers. Its consistent recognition as the most carried brand in Wave7 Research's prepaid dealer survey for 36 consecutive quarters speaks volumes about its popularity and reliability.

• SafeLink: SafeLink remains dedicated to serving customers through government subsidies. With a strategic pivot towards Lifeline in the absence of ACP, SafeLink continues to fulfill its mission of providing essential communication services to those in need.

Join the team that connects people with quality experiences that give them the best value in wireless.

The Senior Manager of Marketing Effectiveness is a core member of our Marketing Effectiveness team which exists to champion how our annual marketing efforts are reaching the right people in the right channels with the right message to maximize ROI. They will report to the Director of Marketing Effectiveness and play a key role in supporting the full extent of our US-based Marketing, Sales, and Experience teams as well as interfacing with our offshore team members in India. Step 1 in finding success for this role will be familiarizing oneself with core KPIs that Marketing is charged with driving from brand health through to leading site action indicators through to sales and understanding the levers that best contribute to those outcomes. Next, championing core behaviors of discovery, distillation, and democratization, this team member will contribute to product outputs including:

• Business Analytics - utilizing core tools such as MMM to allocate budgets between and within brands to maximize marketing ROI while incorporating various inputs to hone scenario plans.

• Growth Audiences - partnering with groups such as Research to ensure audience strategies are maximizing opportunity for the Value Brands portfolio and driving incremental growth.

• Experimentation & Testing - defining learning agendas for both macro initiatives (i.e. Sponsorships) and micro initiatives (i.e. channel diminishing returns) to drive learning culture.

• Optimization & Learning - championing decisioning throughout campaigns to root out performance improvement opportunities that strike the best short + long term balance.

• Integrated Insights - stewarding performance across all marketing channels (paid media, CRM, retail, affiliate, field, sponsorship, creative, etc) against a measurement framework and guide learnings for future campaigns.

Additionally, this team member will democratize the impact of Marketing Effectiveness throughout the organization by creating / maintaining dashboards, mobilizing the usage of martech platforms like our CDP / agency partner tools, acting as a data steward to ensure connectivity and interoperability, and training the organization on key topics like MMM, data fluency, and dashboard usage. The ideal candidate may not be able to answer every question that comes their way right away, but is able to systematically drive towards solutions, collaborations, and ideation that eventually unlocks answers

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in marketing analytics - data modeling (MMM), strategic marketing, planning, measurement, and financial analysis.

• Experience evaluating marketing's effectiveness regarding business objectives and investment levels.

• Strong understanding of channels, trends, and technologies in the prepaid wireless phone industry.

• Experience with research, analytical, and critical thinking.

• High proficiency with Microsoft Office and G Suite..

• Ability to build detailed and compelling financial business cases.

• Presentation experience with executive leadership.

Even better if you have one or more of the following:

• Expert experience obtaining, interpreting, and implementing customer insights data.

• Experience with data mining and visualization skills.

• Experience and proficiency in SQL and working with large data sets.

• Value Based Marketing/CRM experience.

• Tableau Desktop experience.

• Demonstrated experience developing effective customer marketing strategies.

• Creative thinker with a passion for innovation and staying ahead of industry trends.

• Ability to create compelling narratives to influence decision makers.

• Strategic thinking skills, rooted in Business Intelligence.

• Demonstrated experience in documenting end-to-end experiences and pain points.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

• Strong project management skills, with the ability to prioritize and manage multiple initiatives.

• Proficiency in using marketing automation platforms and CRM systems.

• Insatiable curiosity - desire to explore the unknown for the sake of uncovering 'amazing'.

• Analytical horsepower - chops to translate numbers into meaningful intelligence.

• Clear communicator - proficiency to take any concept and ELIF (explain like I'm five).

• Relationship hub - natural connector and ability to use network to drive collaboration.

• Cheerleader - creative team environment of empowerment and celebration.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.