Remote New

Director of Sales, Grocery West

Vital Farms
parental leave, 401(k)
United States
Jan 30, 2025
Finding the right place to grow your career isn't (over) easy, so we're here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you'll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the "way things have always been done." Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you're into our values, our brand, or our egg-cellent puns, we hope you'll join our Crew and help us change the world 108 square feet at a time! At Vital Farms, we are proud of our incredible stakeholders, and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better. Your Role: Reporting into the VP of Sales, this team leader will grow our Grocery presence in a critical geography for Vital Farms, the West Region, which spans the West Coast. As one of the strongest regions for our brand, it features unique retailers, diverse go to market needs, as well as aggressive competition. A successful candidate will have strong sales experience building customer specific business plans and strategies, establishing multi-level relationships with key customers and be able to lead a high functioning sales team. Collaboration with internal Vital Farms Sales partners (Catman & Biz Dev) and the cross-functional HQ team (marketing, shopper marketing, supply chain, finance) is critical to success in this role. What You'll Do: Lead the West Regional Sales Team with a team of 4 strategically located in the West part of the US to achieve sales, distribution and budgetary KPIs and goals Build and grow strategic partnerships with customer leadership teams for key existing and new customers (Albertson's Co, Raleys, Stater Bros, Save Mart and more) Drive alignment with customers in JBPs and T2Ts on mutual goals that are achievable while working across internal teams and external data Own, manage, and support a broker partner network, including setting goals/targets, ensuring execution, and conducting regular business reviews Build out multi-year strategic plans for span of control for Customers, Distributions, Brokers, and People to maximize recourses and business performance Guide team to strategic and collaborative annual trade plans with distribution growth plan for East customers with Finance and Sales Leadership Ensure team leverage's customer data to track consumption, distribution, pricing, and sales to continuously move the company initiatives forward Conduct monthly and annual team reviews to drive accurate and timely forecasts for expected demand, trade plan, and promotional trade spend Leverage partnership with marketing on impactful shopper programs at strategic accounts and develop customer specific programs within given funds Work across the People Team and Sales Leadership to ensure the development of people in span of control through PD and QC processes throughout the year What You Bring to the Table: Bachelor's degree (BA/BS) preferred 10+ years of grocery sales and account management experience in the food industry with multiple years leading people; Dairy/Refrigerated experience preferred Ability to travel as needed for customer appointments, internal meetings, trade shows, etc. Anticipate 40-60% travel Candidate must be located within a commutable distance to a major metropolitan/regional airport. Must have demonstrated success leading grocery accounts throughout the West with preference given to candidates with experience working with the following accounts: Albertson's HQ & Divisions, Raleys, Stater Bros and Save Mart Established relationships and demonstrated success working with key retailer accounts, along with leading grocery broker and distributor relationships Proven track record of successfully developing annual plans to advance the company position at both the strategic and operational levels in the long and short term Demonstrated successful engagement of Top to Top/JBP meetings with Senior Leadership and Executives at key retail partners to align joint plans Working knowledge and keen understanding of syndicated data platforms Proficient in Trade Analytics (selling price, margins, etc.) High proficiency with Microsoft Office (PowerPoint, Excel, and Word) Excellent skills in the following areas: listening, presentation, negotiation, analysis, customer service, selling, communication, organization, leadership Has developed and led highly functioning sales individuals and/or team You're no hero - You know the power of teamwork and celebrate the work of others before your own. You give a sht - You believe in acting like an owner and making Vital Farms a place to be proud of. You raise the standards - You know growth can be hard, but you strive to improve yourself and others each day. You can walk in someone else's boots - You seek to understand other's viewpoints and think that you get to better answers by sitting on the same side of the table. You don't walk on eggshells - You're not afraid to leave the bullsht behind and have honest conversations. What We Bring to the Table: A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table. Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few). Generous retirement contributions: 401(k) + 3% Contribution from Day 1. Annual bonus and equity grant (subject to business results and company approval) Free eggs and butter, along with friends and family discounts. Fun team SWAG that will make you the talk of the town. Professional development opportunities and an amazing team dedicated to your growth. At Vital Farms, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to, skill level, experience, education, training, market demands, and business needs. A reasonable estimate of the current starting annual base salary for this position is $160,000 - $190,000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth. Who We Are: Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms became a national consumer brand that works with 350 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms' products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 24,000 stores nationwide. Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, crew members, and stockholders. In short, we exist to improve the lives of people, animals, and our planet through food. Next Steps: Shortly after you complete your application, you'll receive a follow-up email elaborating on any potential next steps in our process. If you don't immediately receive said follow-up email, we would highly encourage you to check your spam filter! In order to fulfill Vital Farms mission to "bring ethically produced food to the table," we seek to build teams that leverage diverse perspectives to create a welcoming and innovative environment that is committed to the principles of equal employment opportunities. To that end, we make employment decisions based on qualifications, merit, and business need. Vital Farms does not discriminate on the basis of race, color, religion, gender and gender identity, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, marital status, age, national origin, citizenship status, military or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable law. *Notification to Agencies:* **Vital Farms is not accepting unsolicited third-party recruitment agencies in the hiring process for this role. If you are a potential candidate interested in a role with Vital Farms, please submit an application directly.