Director of B2B Go-to-Market Transformation

The Opportunity

Adobe is at the forefront of digital innovation, raising the bar with powerful solutions for the creative and marketing ecosystem like Creative Cloud, Experience Cloud, Firefly, and Express.

The B2B landscape is changing rapidly as customer expectations rise, and Marketing & Sales teams navigate an explosion of digital tools, data and AI. In response, businesses are transforming their Go-to-Market strategies: how they engage their target accounts and customer personas; how they deliver personalized & self-guided experiences; and how they align Marketing & Sales along the customer lifecycle. They seek guidance from Adobe on these "new ways of working", as a company which has transformed its own GTM and customer experience and offers innovative solutions that empower B2B enterprises to do the same.

Adobe's Digital Strategy Group is a dynamic and collaborative team which sets Adobe's industry strategy and vision, advises our C-level customers how to achieve their transformation goals, and helps them measure the value of their digital experience initiatives. We are seeking a Director of B2B Go-to-Market Transformation to advance Adobe's vision and thought leadership on topics like scaling & automating content creation, adopting buying groups, and modernizing B2B customer experience. This is your chance to define the "state of the art", prove it with the top B2B brands, and amplify it using Adobe's platform. You will work closely with customers, Adobe product leaders, marketing and field teams to develop "how-to" guidance on strategies, operating models, and change management. Success will be measured by revenue growth in relevant industries & solutions, and publication of thought leadership and customer success stories.

What you'll do

• Provide expert guidance to clients (from C-level to functional leaders) on how to plan and execute large-scale transformation, with a focus on Revenue Marketing.

• Develop original thought leadership content on how companies transform their Go-To-Market strategy and operating models, drawing from experience, research, and client engagement.

• Represent Adobe as an inspiring B2B speaker in Adobe, partner, and third-party events and media.

• Share "voice of customer" insights with Product and other functions and help shape category vision, product roadmap, and marketing strategy.

• Innovate how Marketing & Field teams use Adobe technology to run our own business.

What you'll need to succeed

• 15+ years of experience in Enterprise B2B marketing, in-house and/or with a leading consulting firm, and using technologies like Marketo Engage, Eloqua, 6sense, ZoomInfo, Outreach.io or similar.

• Experience leading transformations with strong results in areas like Account-Based Marketing, adopting Buying Groups, and GTM content strategy.

• Extreme passion for solving customer problems at all stages of their lifecycle from pre-sales to adoption and value realization.

• Track record of influencing C-suite leaders and cross-functional teams to take bold action by anticipating disruptive market trends and making the rational & emotional case for change (CFO business case, compelling vision, competitive risks, etc.).

• Established reputation for sharing insights through published content and public speaking.

• Willing to travel for customers as needed (~30% of time).

• Location: San Francisco or San Jose offices.