Senior Art Director

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

We are seeking a highly creative and experienced Senior Art Director with a strong passion for social media, the creator style of content creation, and comprehensive website design for a pharma and wellness client. The ideal candidate will have a deep understanding of social media trends, platforms, and the unique aesthetics that resonate with online audiences, as well as extensive expertise in designing visually compelling, user-friendly, and high-performing websites. This role requires a collaborative team player who can drive the creative direction of our social media content and website design, work closely with cross-functional teams, and inspire them.

YOUR RESPONSIBILITIES:

• Collaborate with the marketing, and video production teams to develop and implement innovative and visually compelling content strategies that align with the brand's voice, values, and objectives.
• Lead the creative direction and execution of social media content across various platforms, including TikTok, YouTube, Facebook, Instagram, Reddit, Snapchat and emerging channels.
• Work closely with copy writers to create high-quality visual assets, including graphics, videos, animations, and photography, tailored to each social media platform.
• Stay up-to-date with social media trends, platform updates, and best practices to ensure our content remains relevant and engaging.
• Partner with influencers and creators to develop authentic and impactful content that resonates with their audiences and aligns with our brand.
• Oversee the design and development of visually stunning, user-friendly, and high-performing websites that enhance the brand's online presence and user experience.
• Ensure website designs are responsive, accessible, and optimized for performance across different devices and browsers.
• Foster a collaborative and creative work environment, encouraging open communication and idea-sharing among team members.
• Manage multiple projects simultaneously, ensuring timely delivery and adherence to brand guidelines and quality standards.
• Analyze performance metrics and user feedback to continuously improve and optimize social media content strategies.

REQUIRED SKILLS:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field.
• 5+ years of experience in art direction, with a strong focus on social media and digital content creation.
• Proven track record of creating visually stunning and engaging social media content that drives audience engagement and growth.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and basic video editing skills.
• Strong understanding of social media platforms, trends, and best practices.
• Extensive experience in responsive web design, UX/UI principles, and web performance optimization.
• Excellent communication and collaboration skills.
• Ability to think strategically and creatively, with a keen eye for detail and aesthetics.
• Experience working with influencers and creators is a plus.
• Strong portfolio showcasing a range of social media content and creative projects.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visitwww.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $85,000 - $100,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.