Strategic Marketing Lead - Advanced Purity Solutions

THE ROLE

We are seeking a dynamic and experienced Strategic Marketing Lead to join our Solutions Marketing team, focusing on Advanced Purity Solutions Division. In this role, you will lead strategic marketing activities to support our Division/Business Units and Sales functions. Your expertise will drive our market strategy and activities aimed at growth and market leadership in the semiconductor industry.

WHAT YOU'LL DO

• Conduct comprehensive market research to identify trends, customer roadmaps, and competitive landscape related to filtration, purification, micro-environment, fluid handling, sensing, and other products.

• Identify key market opportunities and recommend Entegris strategy to address each of those opportunities through thorough market research, deep dive of customer voices, SWOT analysis, and prioritization process.

• Working with division and corporate business development team to explore the best business approaches for each product line, including making it ourselves, licensing, outsourcing, joint-venture, M&A, start-up investment and other possibilities.

• Develop robust market strategies, defining market segments and product targets, SAM/TAM, supporting TCO model, POR mapping, market share, and Mekko charts.

• Provide critical inputs to key product functions including strategic pricing, targeted customers, and go-to-market strategies (OEM vs. End-user).

• Support the development of compelling market messages, case studies, and white papers.

• Attend relevant industry conferences to build and maintain a strong professional network.

WHAT WE SEEK

• Industry Knowledge: Deep understanding of semiconductor manufacturing processes and extensive experience working in fabs, OEMs, or at Tier-1 suppliers.

• Preferred Experience: Fab contamination control/yield enhancement experience

• Experience with Entegris Products: Familiarity with Entegris products.

• Professional Experience: Proven track record in technical marketing, strategic marketing, market research, application, or product management.

• Analytical Skills: Strong analytical ability and strategic thinking skills to drive market strategies.

WHY WORK AT ENTEGRIS?
Lead. Inspire. Innovate. Define Your Future.

Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees to bring new ideas to the table. Every employee throughout the company is encouraged to share input on projects and initiatives. Our decision-making process is truly a collaborative effort as we realize there are leaders at every level of the organization. We put our values at the core of how we operate as an organization - not just when it's convenient, but in a lasting and meaningful way. We want the time and energy you spend here to have a positive impact on your life inside and outside of the office.

WHAT WE OFFER

Our total rewards package goes above and beyond just a paycheck. Whether you're looking to build your career, improve your health, or protect your wealth, we offer generous benefits to help you achieve your goals.