Program Specialist II

Bachelor's degree in a related field, with five years of experience working with students and programs in higher education, or related community programs; or an equivalent combination of education and experience.

• Bachelor's degree in student affairs, marketing, or other field related to student recruitment and/or success
• Five years of progressive experience in a higher education setting that includes student recruiting (at a minimum), and can also include other responsibilities such as admissions, career services, onboarding, or other student services
• Experience in a sales or marketing environment welcomed
• Demonstrated ability to oversee and effectively manage multiple tasks with attention to detail
• Self-motivated, enthusiastic work style that is student-centered and focused on results and continuous improvement

• Develop and lead on-campus and off-campus recruitment events; visit middle schools, high schools, community outreach events and community colleges.
• Meet with school advisors, administrators and/or other constituent groups to promote NSM undergraduate and graduate degree programs.
• Develop and implement marketing strategies, including community workshops, retreats, and related recruitment efforts.
• Develop and implement strategies for supporting prospective students and their families through the inquiry, application, and admission process and lead efforts to bolster the enrollment of admitted students.
• Serve independently as the point person for internal coordination of university student recruitment and enrollment management goals utilizing specific knowledge gained of admissions, registration criteria, and financial aid and/or scholarship information and deadlines.
• Provide knowledge, advice, and counseling regarding NSM undergraduate and graduate degrees; assist prospective students with understanding admissions, orientation, and enrollment processes.
• Independently develop and maintain partnerships between the university, local school systems, alumni networks, faculty, community partners, and other identified groups throughout the assigned territory/population.
• Coordinate participation of NSM and university, faculty, staff and alumni in college recruitment fairs, conferences, and related outreach events; develop event-specific organizational aspects, promotional materials, and information.
• Organize, implement, and engage in all aspects of large, multidepartmental special events and webinars utilizing presentation and promotional materials; represent NSM at local, statewide, and national events.
• Create and maintain reports of contact information for prospective students to execute recruiting campaigns via mail, phone, email, as well as traditional and nontraditional media; utilize CRM to manage contacts and outreach efforts.
• Respond to queries from prospective students and families; refer and connect prospective students to various campus offices and NSM departments.
• Create, package, monitor, and distribute accessible resource materials for student recruitment and retention programs.
• Analyze trends in recruitment and retention programs; develop strategies for evaluation and continuous improvement.
• Perform other duties and assist with special projects as requested.