Senior Content Strategist

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

The Senior Content Strategist produces, coordinates, and executes content plans for predominantly FIU Alumni, but may also be involved in FIU Foundation, individual college units, and Donor Relations. They develop and write content relating to strategic initiatives based on the FIU Alumni content pillars and objectives. Responsible for coordinating and assisting in the planning and development of the editorial calendar for all divisional programs. They will be called to organize, develop, and write articles, email, social posts, and at times copy for marketing materials as needed.

Demonstrates responsibility for hearing the voice of the user: takes into account all of the various inputs and transforms it into an optimal content plan.

Influences stakeholders to optimize digital content.

Assesses, reviews, and approves digital content.

Manages the flow of content and production schedules/deadlines. Supports the development of digital and print content.

Adheres to and maintains content standards and quality. Addresses online writing best practices.

Works and collaborates with content at many levels (information architecture, style guides, templates, and analytics).

Works closely with designers, business analysts, and developers to develop content requirements for existing and proposed content elements.

Leads participatory design/user testing sessions and presents findings and recommendations to cross-functional teams and senior level clients.

Interprets educational media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage educational media/communication administration.

May supervise lower level staff.

Performs other related duties as assigned or as directed. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Bachelor's degree and five (5) years of experience working in digital design/publication agency environments as content strategist, copywriter, or an editorial related field.

Experience in web and social media communication practices. Proficient in editing and writing stories.

Bachelor's degree in marketing, Media/Public Relations, Communications, or appropriate degree.

Understanding of basic data and metric principles such as Meta descriptions, tagging, GA4, etc.

Administrative

Begin time: 8:30 AM

End time: 5:00 PM

Criminal Background Check

Must attend meetings off campus and occasionally attend functions on weekends and evening

Ability to work flexible hours as needed.

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

*This posting will close at 12:00 am of the close date.

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

*This posting will close at 12:00 am of the close date.