Digital Analytics Senior Analyst (Hybrid)

Securian
parental leave, paid time off, 401(k), retirement plan
United States, Minnesota, Saint Paul
Mar 10, 2025
Securian Financial Groups internal position title is Digital Analytics Sr Analyst. Position Summary:* Join Securian Financial and leverage data to drive impactful business outcomes in line with our Enterprise Analytics Strategy, Vision, and Operating Principles! Collaborate closely with Digital and Marketing stakeholders to uncover business opportunities and apply diverse analysis, visualization, and optimization techniques. Utilize tools like Adobe Analytics, Adobe Target, R, and Tableau to partner with website product owners, marketing associates, and business partners, delivering timely and relevant insights. Use data to inform decisions and set priorities across the business. Connect the dots for stakeholders, helping them use insights to enhance website optimization and marketing strategies. Work with website teams to design and implement A/B testing and personalization. Responsibilities include but not limited to: Develop actionable insights from structured, semi-structured, and unstructured data to drive business outcomes and identify optimization opportunities through exploratory analysis and visualization. Communicate results to business stakeholders with a focus on connecting insights to KPIs. Collaborate with marketing associates to inform campaign strategies, analyze audience segments, and deliver personalized recommendations to enhance conversion rates. Design and implement measurement and testing strategies for a variety of stakeholders. Partner with website agile teams to deploy A/B and multivariate testing across web platforms. Qualifications: 2+ years of experience in digital analytics. Proficiency with industry-standard technologies such as Adobe Analytics, Adobe Target, Tableau, and similar tools. Familiarity with Adobe Launch or other tag management systems, including experience in data collection schemas, translating business requirements into tagging specifications, and QA testing of tag changes. Ability to clearly articulate and explain complex analytical results and methods to stakeholders with varying technical backgrounds. Strong moral and ethical compass, ensuring the delivery of fair, unbiased solutions that protect our customers, associates, and brand. Preferred Qualifications: Adobe Analytics proficiency Adobe Target proficiency R Studio proficiency Tableau proficiency #LI-Hybrid This position will have a hybrid working arrangement, working in-office for a minimum of 3 days a week. Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes) you'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules. The estimated base pay range for this job is: $67,000.00 - $125,000.00 Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a with a member of the Securian Financial Talent Acquisition team. Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here: Paid time off: We want you to take time off for what matters most to you. During your first year of hire, you receive a prorated bank of personal days and vacation time depending on your month of hire. Leave programs: Securian's flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave. Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian's 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service. Health insurance: From the first day of employment, associates and their eligible family members - including spouses, domestic partners and children - are eligible for medical, dental and vision coverage. Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you. Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including: Mental Wellness and Disability Pride at Securian Financial Securian Young Professionals Network Securian Multicultural Network Securian Women and Allies Network Servicemember Associate Resource Group For more information regarding Securian's benefits, please review our Benefits page. This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions. Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY). To view our privacy statement click here To view our legal statement click here