Director, Audience Development - AWAL
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![]() United States, California, Los Angeles | |
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About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. We're looking for a talented, creative and dynamic Audience Development Director to join the AWAL Recordings team and work with our incredible and growing roster of US & UK based artists, making an understanding of audience development and digital marketing across Pop, Alt and Hip Hop/ R&B key for this role. Based out of our Culver City office and reporting to the Senior Vice President of Audience Development. you will be working closely with our US Marketing, Creative and A&R teams as well as our UK and International marketing counterparts. As a Director you will be responsible for all digital marketing and audience development elements of global marketing plans (specific focus on the US)- this includes audience development and community engagement strategies, planning & executing of digital campaigns, social media strategy & short-form content ideation, fan acquisition and engagement (CRM), paid media campaigns, creator marketing, content seeding strategy and digital partner relations across your roster. We are looking for someone with 5+ years of digital marketing experience within the music industry, preferably on the label or management side, with a proven track record of executing strategic and creative digital marketing campaigns. This person should be highly organized, display strong communication skills both internally and externally, and should consider themselves a "doer" as we take a very hands-on approach with all our artists and campaigns at AWAL. What you'll do:
Who you are:
What we give you:
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
California Pay Range
$95,000
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$115,000 USD |