Marketing Mgr, Education Courses

TITLE:

Marketing Manager, Education Courses

REPORTING RELATIONSHIP:

Senior Marketing Manager, Education Resources

BASIC FUNCTION:

Develop and manage brand strategy and marketing plans for American Academy of Pediatrics (AAP) live/digital continuing medical education (CME) events to ensure marketing and financial goals are met. Manage all marketing and promotional efforts for attendee acquisition for assigned product lines and programs.

DUTIES AND RESPONSIBILITIES:

1. Develop, manage, and implement marketing strategies for live/virtual events to achieve budgeted registration and program goals.

2. Manage the execution of annual plans outlining frequency and sequence of marketing efforts. Manage and adhere to marketing budgets and conduct ROI reviews of marketing programs.

3. Prepare annual budget recommendations for assigned promotional activities in collaboration with supervisor and Director, Marketing. Consistently monitor, report on variances, and make recommendations for plan adjustments to ensure annual budget is met. Conduct financial analysis of marketing campaigns and tactics for assigned products.

4. Collaborate with continuing medical education (CME) course and program staff for assigned events and courses to ensure product marketability and positioning.

5. Assist with analyzing costs of promotional tactics choosing cost-effective methods to maximize results. Monitor marketing calendar to ensure deadlines for core acquisition activities are met.

6. Prepare, create, and monitor event information for registration on shopAAP. Coordinate and update pricing and registration information for assigned courses.

7. Document and communicate product positioning, messaging, and value across assigned events and courses to management and target audience.

8. Evaluate communications and promotional materials from other organizations to identify best practices and benchmark live and digital CME activities.

9. Participate in cross team and department marketing activities to promote collaboration and identify opportunities for cross promotion.

10. Update and maintain standard operation procedures as required.

11. Perform all other duties as assigned.

EDUCATION:

Bachelor's degree in marketing, business, or related discipline or an equivalent combination of relevant education and work experience required.

EXPERIENCE:

At least three years' related integrated marketing experience required, including digital and traditional marketing, copywriting, creative direction, and production coordination. Experience managing budgets required. Experience with CME live activities and working in a medical association preferred.

ESSENTIAL SKILLS:

Excellent project management, organization, verbal/written communication, critical thinking, interpersonal, and diplomacy skills required. Strong technical acumen essential with proficiency in MS Office and the ability to learn and apply new technologies; experience with Adobe Acrobat, Photoshop, HTML, web site maintenance/document collaboration platforms (eg, SharePoint), electronic survey tools (Zoomerang), budgeting software (eg, Acumatica), and virtual meeting platforms (eg, WebEx, Teams) preferred. Must be able to manage multiple priorities simultaneously, work within established budgets, think creatively, work both independently and as a team, take initiative, collaborate effectively with various internal and external constituents, and contribute to fostering an inclusive culture where everyone feels valued and respected. Some travel and evening/weekend work required.

A reasonable estimate of the current base pay range for this position is $90,207.61 - $95,219.28. Compensation decisions take into account a wide range of factors, including but not limited to relevant experience, skills, certifications, geographic location, business needs, and organizational policies. In addition to those factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Hiring at the maximum of the range would not be typical. We also offer a comprehensive benefits package which includes healthcare and retirement savings plans. Click to see all benefits offered: https://downloads.aap.org/DOHRAS/BenefitsAtAAP.pdf.

Hybrid work environment of 40% of work time in the office per month.

To learn more about the organization, see a full job description, and/or apply for the position, please visit https://www.aap.org/employment.

The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. As a reaffirmation to our employee-focused culture, since 2005 the AAP has been named one of the 101 Best and Brightest Companies to Work for in the Chicagoland area. Additionally, we are an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values the strength diversity brings to our workplace.

Reasonable Accommodation: Individuals with a disability in need of a reasonable accommodation regarding the job application process may call 630-626-6297. Please note, only those inquiries concerning a request for reasonable accommodation will receive a response.