Product Manager- Patient Blood Management (PBM)

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We're passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Position Summary:

Responsible for defining and implementing marketing strategies and collateral for the North America PBM product portfolio to include ROTEM, VerifyNow and Hemochron Signature Elite analyzers. Assist Sales Consultants with training and positioning the PBM product portfolio both financially and clinically. Management of the dedicated product line to include forecasting, labeling, product performance, etc., through complete product life. Collate customer data to assist in product development and launch of new innovations. Gain understanding of competitive offerings in this marketplace and develop sales collateral/training material to successfully position the Werfen PBM portfolio. Develop relationship with physicians and Key Opinion Leaders on national level and conduct an annual PBM Advisory Council Meeting.

Key AccountabilitiesEssential Functions:

For United States Region:

• Responsible for achievement of instrument and P&E goals as outlined in annual commissions plan
• Serve as key marketing interface for assigned portfolio in US territory with R&D, Operations and QA/RA
• Prepares and coordinates marketing support programs. Contributes to planning and creation of advertising and promotional materials.
• Writes technical bulletins and newsletters related to Patient Blood Management.
• Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
• Provides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Imperative that material can be translated in a message that can be understood and presented by the sales team.
• Understands all maintenance, performance and advantages of Werfen PBM products
• Understands technical aspects of Werfen PBM and competitive PBM products
• Maintains regular communications with technical services on problems with instruments and reagents within the product line
• Evaluates PBM testing workflows and assists with creating a standardized, account specific PBM approach
• Manages and drives internal projects with minimal supervision
• Build long term strategic partnerships with IHNs to position clinical value
• Performs product demonstrations and clinical presentations for customers.

Secondary Functions:

• Participates in seminars, workshops and convention exhibit activities as requested by Management
• Performs other duties and responsibilities as assigned

Budget Managed (if applicable):

• Personal Travel & Expense Budget

Internal Networking/Key Relationships:To be determined based on department needs, to include interactions such as:

• North America Commercial Operations
• Customer Service
• Finance
• Worldwide Marketing (SBU)

Skills & Capabilities:The ideal candidate for this position will exhibit the following skills and capabilities:

• Proven ability to understand and translate technical knowledge for varying audiences.
• Ability to communicate effectively at varying levels of the organization.
• Demonstrated proficiency in written and verbal communication.
• Demonstrated problem solving skills
• Strong planning and organizational skills
• Strong Collaboration skills, capable of executing in a team environment.
• Strong computer skills (Word, Excel and PowerPoint)
• Strong Customer Focus
• Demonstrated Analytical abilities & problem-solving skills
• Strong Presentation Skills
• Efficiently works under pressure to meet deadlines

Minimum Knowledge & Experience Required for the Position:

Education:

• Bachelor's degree Science, Medical Technology, Nursing or related scientific discipline or degree in business administration, marketing or equivalent required

Experience:

• Minimum of five years related experience in Patient Blood Management (clinical or sales) required
• Experience working with/calling on Lab, CVOR or other clinical areas associated with blood management

Additional Skills/Knowledge:

• Language: Fluency in English required.

International Mobility:

• Required: No

Travel Requirements:

• Up to 50% of time

If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact NAtalentacquisition@werfen.com for assistance.

We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.

www.werfen.com