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Director Channel Commercialization

Coca-Cola Bottling Co. Consolidated
life insurance, paid time off, paid holidays, 401(k)
United States, North Carolina, Charlotte
Mar 14, 2025

Requisition ID:217055

Posting Locations: Charlotte

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Our Secret Ingredient is our Teammates.

We offer great rewards, competitive pay, career advancement and growth opportunities.

Full Time Teammates are also eligible for:



  • Paid Training
  • Paid Time Off plus paid holidays
  • 401(k) with Company matching on a dollar-for-dollar basis
  • Employee Stock Purchase Plan (ESPP)
  • Group Health Insurance - Medical, Dental, Vision & Disability
  • Basic and Supplemental Life Insurance



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Job Overview

The Director, Channel Commercialization will lead their team to develop CCCI's Commercial plan; work with Brand partners cross-functionally across departments to communicate the plan; ensure execution, and manage results. This role will lead new product launches, promotional programs, big pillar events, develop POS materials, and manage the department's P&L budget. Additionally, the Director will partner with and influence all levels of the organization, including department Senior Leadership and Executives, to align on Commercial plans, execution strategies, and plans to accelerate growth and profits including responsibility for achieving 350MM-730MM in dead net gross profit.

Duties & Responsibilities

  • Collaboratewith brand parent companies to identify and influence strategies for growth; communicate those plans to the entire organization; ensure execution, and tracks results
  • Developand communicatecommercialization plans, including annual business plans, monthly marketing initiatives, and individual initiative sales and operating plans

  • Partnerwith Market Unit General Managers and Senior Retail Directors in the field; Customer Team VPs and Senior Directors to influence and align on Commercial plans; execution strategies, and plans to accelerate growth and profits



  • Collaboratecross-functionality with Revenue Growth Management, Supply Chain, Procurement, Equipment Services, and other functions to align on Commercial strategies and ensure all processes are in place for execution


  • Managethe department's P&L to ensure adherence to department budget, goals, and full-year targets

  • Performother initiatives and assignments as directed by the Sr Director Channel Commercialization



  • Direct, lead, and motivatea team to deliver results by communicating company goals and deadlines; engage and develop teammates through effective performance management, coaching, and training; implement continuous improvement methods while maintaining customer focus, and embodying company purpose and values to inspire servant leadership



Knowledge, Skills, & Abilities

  • 7+ years experience leading a team
  • 7+ years experience managing a P&L
  • 7+ years leading in Beverage or Consumer Packaged Goods industry, and managing the creation and execution of Commercial strategies
  • Proficient in all Microsoft Office applications
  • Knowledge of graphics software preferred
  • Proven ability to lead, coach, train and develop a team
  • Demonstrated ability to develop strategic initiatives and build plans for execution
  • Demonstrated ability to multitask and manage and lead multiple projects
  • Demonstrated ability to communicate with and influence senior executives
  • Proven experience effectively working directly with field sales and customer teams
  • Prior experience coaching, teaching, and training teams
  • Prior experience coaching, teaching, and training teams
  • Must be detail oriented and show the ability to manage multiple projects effectively while leading and developing their team

Minimum Qualifications

  • Bachelor's degree (4 years)
  • Knowledge acquired through 7 or more years of work experience
  • Driver's License

Preferred Qualifications

Bachelor's degree in Business, Marketing, Communications or related field

Work Environment

Office Environment

Position will sit in Charlotte, NC with limited intermittent travel (10%) needed

#LI-AF1

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.


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