Director, Product Marketing

Location:

Director, Ad Product Marketing

The Company

Conde Nast is a global media company headquartered in New York and London, producing premium content across digital, social, video, print, audio, and experiences. With more than 38 brands across 32 territories, our global enterprise reaches 1 billion consumers in 26 languages. The company's portfolio includes many of the world's most respected and influential media properties, including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Conde Nast Traveler, Allure, Architectural Digest, Bon Appetit, and Wired, among others. In addition to these brands, we operate Conde Nast Entertainment, an award-winning video, and audio studio and distribution network.

The Department

The Ad Product Marketing team is responsible for understanding the complexities of Conde Nast's ad product portfolio and translating that into actionable tools to drive adoption and revenue. This includes developing marketing materials and promoting our solutions across Web, Native, Video, Audio, Commerce, Social, Programmatic, and Data for the U.S. and global advertising marketplace. This team is a critical part of Conde Nast's Enterprise Innovation Team and working at the intersection of marketing and commercial ad product management.

The Role

This role is responsible for leading the Ad Product Marketing function, serving as a senior collaborator and partner to the team responsible for management of ad products aligned to our commercial strategy.

We are looking for someone with equal parts experience and passion for advertising technology, product marketing and storytelling. Responsible for actionable materials that bring our solutions to life with the right complexity and sophistication, translated into go-to-market collateral to empower and enable the commercial organization to drive revenue through Conde Nast's digital solutions.

This role is ideal for someone who loves digging into the technical complexities of the digital product ecosystem and enjoys working with smart, passionate people within a sales organization that is fast-paced and rapidly changing. This individual has the ability to translate product capabilities and feedback into scalable solutions.

Responsibilities include:

• Becoming an expert in all of the Conde Nast ad products to translate the technical aspects of functionality into best-in-class marketing materials that deliver our unique sales proposition in layman's terms.

• Develop marketing materials including, but not limited to, product descriptions, branding and naming guidelines, elevator pitches, presentations, sell-sheet, talking points, FAQs, case studies, training & enablement materials.

• Act as a strategic partner to Global Revenue Solutions and offer proactive ideas to messaging challenges and tactical solutions for communicating our products' value to the market to drive incremental advertising revenue.

• Connect the dots between operational digital ad product complexities and the Conde Nast unique selling proposition to create materials that not only tell a compelling narrative but is approved operationally to work seamlessly from pre-sales through to post-sale execution.

• Partner with Global Revenue Solutions on vendor capabilities and the monetization opportunities to translate into sales collateral and marketing conversations

• Take an active role in the global product rollout market-by-market as we scale our digital playbook offerings. Provide the commercial team with global consistency in materials across ad formats, placements, measurement, native and branded capabilities.

• Work with the Performance & Insights team to develop performance benchmarks and prove the value of our products while integrating that information into our sales pitch.

• Act as the day-to-day product expert for Conde Nast Creative with the ability to provide category guidance and thought leadership tied to the digital playbook

• Self-sufficient in building day-to-day external facing materials and mocks using Google Slides and other design software

Essential Skills and Requirements

• 10+ years of experience, including both advertising technology and product marketing, preferably in Media.

• Strong understanding of the overall digital advertising ecosystem and emerging technologies with ad product knowledge across the following platforms with a deep expertise in a minimum of two:

  • Data

  • Social

  • Web and Native

  • Programmatic

  • Video

  • Audio

  • Commerce

• Understanding how to translate technical complexities both visually and in written word, to engage non-technical target audiences.

• Having complex knowledge of the way the pieces fit together, to create a sales narrative tied to operational realities.

• Excellent sales marketing skills from presentation creation to copywriting.

• Demonstrated success in creating innovative and user-friendly, customer-facing features and communicating these through decks, wireframes, and mockups.

• Superb project management skills to manage multiple projects and cross-functional stakeholders and independently drive outcomes.

• Top-notch presentation and communication skills to be able to convey complex technical capabilities in an easily understandable way.

• Ability to work collaboratively in a highly matrixed organization and thrive in a fast-moving, and at times, ambiguous environment.

The expected base salary range for this position is from $135,000-$175,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.