Director of Marketing-K-12

Are you a dynamic, data-driven marketing leader with a passion for the K-12 education space?

Do you thrive on building brands, driving growth, and creating impactful go-to-market (GTM) strategies? If so, Excelligence Educational Solutions is looking for you!

We're seeking a Director of Marketing to drive strategy, execution, and performance for our K-12 public and private school market. In this role, you'll be at the forefront of transforming our product offerings, partnering closely with sales leadership, and leading multi-channel marketing initiatives to enhance brand awareness, engagement, and revenue growth.

This is a 100% in-office role based in Monterey, CA or Shelton, CT, reporting directly to the Chief Revenue Officer, with a dotted line to the SVP of Marketing.

What You'll Own & Drive:

Brand & Market Positioning

• Define and execute marketing strategies that elevate brand awareness and resonate with teachers, school administrators, and district decision-makers.
• Develop and execute GTM strategies for K-12 schools, collaborating closely with sales teams.
• Craft personalized and state-specific marketing initiatives to drive adoption and engagement.
• Align marketing efforts with public and private education budget cycles.

Customer Growth & Engagement

• Implement AI-driven personalization to optimize user experiences and conversion rates on our eCommerce platform (RGS website).
• Develop customer retention and loyalty programs to increase Net Promoter Score (NPS) and maximize lifetime value.
• Execute data-backed portfolio strategies that boost average order value (AOV) in the public sector.

Marketing Execution & Performance Optimization

• Own and execute high-impact, multi-channel marketing campaigns, using a test-learn-pivot methodology.
• Optimize the Excelligence RGS eCommerce site in partnership with Web Development to improve conversion rates and revenue.
• Oversee content and marketing strategies for paid media, organic social, SEO, email, SMS, direct mail, and catalog marketing.
• Lead Excelligence's "Rover" and targeted direct response programs, ensuring alignment with revenue goals.

Data-Driven Strategy & Performance Analysis

• Track and analyze key performance metrics, ensuring marketing ROI aligns with business objectives.
• Leverage forecasting models to refine marketing investments and improve customer acquisition cost efficiency.
• Manage vendor and agency relationships, ensuring accountability for performance and results.

Who You Are:

5-8 years of experience in brand, digital, or product marketing, with a proven track record in the K-12 education sector.

Deep understanding of education market trends, customer behaviors, and decision-making processes in public/private schools.

Proficiency in AI-driven marketing tools, Google Analytics, and data analysis platforms to optimize marketing strategies.

A strategic, data-driven thinker with the ability to turn insights into high-impact campaigns.

Excellent communicator and cross-functional collaborator-able to lead teams in a matrixed environment.

Expertise in multi-channel marketing execution, including SEO, paid media, email, and direct response marketing.

Why Join Excelligence?

At Excelligence Educational Solutions, we are passionate about empowering educators and transforming the K-12 learning experience. This is your opportunity to lead high-impact marketing initiatives, work alongside a collaborative and innovative team, and make a meaningful difference in education.

Excelligence Learning Corp. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Ready to take your marketing career to the next level? Apply now and shape the future of K-12 marketing with us!