Website Copywriter Senior

Allina Health
life insurance, tuition reimbursement
United States, Minnesota, Minneapolis
Mar 26, 2025
Number of Job Openings Available: 1 Date Posted: March 26, 2025 Department: 16000711 Mktg Stgy and Digital Mktg Shift: Day (United States of America) Shift Length: 8 hour shift Hours Per Week: 40 Union Contract: Non-Union-NCT Weekend Rotation: Other Job Summary: This role focuses on content creation, storytelling, and strategic copywriting for Allina Health's website, ensuring all digital content is engaging, brand-aligned, and user-friendly. This role is responsible for writing, editing, and structuring web content that supports service line priorities, marketing campaigns, and patient engagement goals while also applying basic SEO principles to improve discoverability. Key Position Details: On-call requirement for emergencies and urgent issues FTE (40-hours per week) 8-hour day shifts Full-Time benefit eligible Job Description: As a digital copywriter, this role is responsible for bringing the corporate brand to life through creative, inspirational, and strategically crafted copy. Approximately 80% of their time will be spent writing content for websites, email campaigns, social media, and digital advertising, with the remaining 20% focused on content strategy. They will work closely with digital teams to optimize web experiences, enhance digital media performance, and create shareable, searchable content that reflects the exceptional work we do. Content is designed to engage diverse audiences across life stages, backgrounds, and interests-with a strong focus on acquiring and retaining patients through awareness, engagement, and trust-building. Principle Responsibilities Demonstrates strong proficiency in writing and editing for digital platforms, with an understanding of how to create impactful content across web, email, and social media. Experience working within CMS platforms such as WordPress, Sitecore, or similar. Applies basic SEO principles, including keyword research and metadata structuring, to improve content visibility and performance. Ensures content aligns with digital best practices and brand voice across channels. Develops compelling and cohesive copy for a variety of digital channels-including websites, email campaigns, social media, and digital ads-with the ability to adapt messaging across formats and audiences. Presents work to internal customers. Works directly with key leaders, physicians and subject matter experts. content is on brief, aligned with best practices and brand standards. Manages and maintains editorial plans, calendars and content. Acts as an expert for existing and emerging trends for our audience and channels.in the development of customer journeys and personas. Plays a key role in the creative brief process with the ability to understand and translate marketing, strategic briefs and customer research into engaging creative concepts that support business objectives and goals. Pitches work to internal and external stakeholders. Supports and mentors junior members of the content team. Demonstrated ability to coach and cross train other team members in emerging trends and content marketing principles. Understands and champions brand standards and takes a lead role in the ongoing development and enhancement of the brand with a specific focus on brand voice. Manages and maintains the style guide, message maps and brand standards Monitors brand application on individual and team projects to ensure consistency across all channels of communication. Reinforces user-centered best practices and serves as a mentor for the team. Other duties as assigned. Required Qualifications Bachelor's degree in art, design, advertising or similar 5+ years of experience as a B2C content writer, copywriter or similar 2+ years of experience in content strategy Preferred Qualifications Master's degree Physical Demands Light Work: Lifting weight Up to 20 lbs. occasionally, Up to 10 lbs. frequently Pay Range Pay Range: $34.83 to $47.74 per hour The pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience, education, and the union agreement (if applicable). Shift, weekend and/or other differentials may be available to increase your pay rate for certain shifts or work. Benefit Summary Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That's why we devote extraordinary resources to help you grow and thrive - not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being - mind, body, spirit and community - of you and your family members. Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes up to $100 in well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey. In addition, Allina Health offers employee resources groups (ERGs) -- voluntary, employee-led groups that serve as a resource for members and organizations by fostering a diverse, inclusive workplace aligned with the organization's mission, values, goals, business practices, and objectives. Allina Health also engages employees in various community involvement and volunteering events. Benefits include: Medical/Dental PTO/Time Away Retirement Savings Plans Life Insurance Short-term/Long-term Disability Paid Caregiver Leave Voluntary Benefits (vision, legal, critical illness) Tuition Reimbursement or Continuing Medical Education as applicable Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program Allina Health is a 501(c)(3) eligible employer *Benefit eligibility/offerings are determined by FTE and if you are represented by a union.