Assistant Director Client Marketing

Summary

The Assistant Director, Client Marketing, reporting to the Senior Director, Prospect & Client Marketing, is a key leader in the marketing department. This role leads the strategic development and delivery of marketing programs aimed at driving repeat business from existing clients. This role is critical to the demonstration of the Marketing function as a growth driver for our business. This role must be led by an innovative, strategically minded, and experienced marketer who is comfortable with ambiguity, is data-driven and results-oriented, and has a proven track record of leading a diverse set of cross-functional stakeholders and teams.

Primary Duties & Responsibilities

• Develops multi-year strategies and programs that deepen client relationships with existing clients and support broader departmental, product, and enterprise strategies.
• In alignment with multi-year strategies, assists team in the development and execution of client program strategy, including identification of KPIs, target audience, testing strategy, and messaging approach.
• Assist in the development of annual client marketing team KPIs, plans, and budget.
• Leverage data-driven approach to develop recommendations for program optimization and innovation to drive desired business outcomes and problem resolution.
• Partner with Consumer Insights to shape consumer research that informs innovation and optimization of programs and strategies.
• Coordinate with measurement partners to evaluate and provide business perspective on necessary measurement framework which demonstrates business impact of work.
• Assist in development of annual contact strategy for clients at the household level.
• Partner with data, activation, and Martech teams to advance personalization capabilities in support of annual programs.
• Identify process and artifacts improvements allowing teams to efficiently develop strategies and lead programs.
• Represent team's work to peers and leadership, both within the marketing team and with other partners and stakeholders.
• Foster a culture of collaboration, innovation, and accountability with direct report, team, and partners.
• Establish and maintain effective relationships with peers and leaders across marketing function and other enterprise partners and stakeholders.
• Ensure campaigns and programs align with all legal and compliance standards.
• Scan marketing and financial services industry trends for continued innovation.

Qualifications

• 9+ years of experience in Marketing, with a focus on strategy
• Bachelor's Degree in Marketing, Business, or related field
• Proven track record leveraging data and insights to develop strategies and execute marketing programs that deliver results
• Experience in developing, executing, and interpreting marketing tests
• Strong analytical abilities
• Team player interested in partnering in a highly collaborative environment and working with a diverse set of partners and stakeholders
• Proven ability to lead and influence medium to large cross-functional groups to achieve specific business outcomes
• Strong problem-solving skills
• Capability to simplify and communicate complex ideas for various audiences
• Strong interpersonal, communication, and presentation skills
• Strong project management skills
• Experience managing a high-performing team and developing talent

Northwestern Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please c lick here for additional information relating to location-based pay structures.

We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.

If you work or would be working in California, Colorado, New York City, Washington or outside of a Corporate location, please click here for information pertaining to compensation and benefits.

We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups