Senior Director, Product Marketing

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

• Develop strategic go-to-market marketing plans for investing products and advisory services, including leveraging the company's strategy, sales, product and marketing leadership to position EPW's products and services with customer needs
• Lead the Product Marketing Management (PMM) team to combine Voice of Customer (VOC) insights, Advisor feedback and primary consumer research to understand our customer anxieties around financial services, planning and investing. Leverage insights to craft clear and compelling value propositions, messaging and positioning and incorporate into marketing and product assets
• Responsible for ensuring end-to-end continuity of messaging across Marketing, Product and Sales collateral for the products they oversee
• Support the development of behavioral and attitudinal segmentation efforts with EPW Marketing leadership, Strategy, Product, Sales and Analytics. Usesegmentation to better understand how to align the right product to the right customer at the right time. Ensure the segmentation methodology is applied universally and consistently to all GTM strategies
• Partner closely with Product team to develop promotional plans for key product or product feature releases, including providing recommendations for the level of marketing the company should do based on the business opportunity
• Partner closely with Sales and Product leadership to prioritize promotional efforts and convey these priorities with cross-functional teams to develop marketing collateral programs
• Champion the needs of the customer and ensure that Empower presents our value proposition, unique selling proposition and messaging with a level of consistency across our various consumer funnels and end-to-end from Marketing to Product to Sales collateral
• Establish metrics to drive product adoption, product market share and product NPS. Product Marketing supports our acquisition and retention teams to drive their goals
• Leverages Marketing's internal shared services including creative, analytics, customer insights, operations, web design and social media
• Partner closely with legal and compliance resources

• 15+ years of marketing experience with a proven track record of bringing consumer products and service to market
• Strong presentation and relationship management skills
• Ability to operate effectively in a matrix environment
• Proven track record of driving market share growth
• Bachelor's degree or equivalent experience; MBA is a plus

• Direct financial services experience is not required but will be encouraged due to the complexity of our business and industry
• Cross-functional team management & influence skills
• Excellent written and verbal communication skills
• Innovative and creative mind
• Familiarity with the latest marketing trends and technologies

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time - 16 hours per calendar year
• Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Base Salary Range

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer * Drug-free workplace

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***

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