Director of Marketing and Communications

Director of Marketing and Communications

Experience Camps is a national nonprofit that transforms the lives of grieving children through no-cost summer camps, year-round programs, and a culture-shifting movement to normalize childhood grief. Our vision is a world where every grieving child has the support they need to thrive.

THE OPPORTUNITY

Reporting to the Chief Development Officer, the Director of Marketing & Communications is a senior leader who shapes and drives the brand, marketing, and communications strategy at Experience Camps. This role is responsible for elevating awareness, deepening engagement, and advancing the organization’s mission through powerful storytelling and strategic visibility. While not executing every task directly, the Director leads the development of a scalable team architecture - including staff, partners, and systems to deliver on key goals. They are accountable for high-level strategy, team leadership, and cross-functional alignment, ensuring that marketing and communications efforts support camper recruitment, donor engagement, thought leadership, and brand growth.

This position is ideal for someone who blends creative vision with strong leadership, thrives in a collaborative and fast-paced environment, and believes in the power of storytelling to change hearts and minds.

RESPONSIBILITIES

The following is not intended to be an exhaustive list. Other responsibilities and duties may be assigned:

BRAND & MARKETING STRATEGY

• Develop and lead overarching marketing and communications strategy.

• Ensure consistent, compelling brand identity across all channels, campaigns, merchandise, and graphic content.

• Align marketing efforts with organizational priorities in camper/family outreach, volunteer recruitment, fundraising, and program awareness.

• Manage relationships with creative and digital agencies to execute strategic marketing campaigns.

CONTENT, SOCIAL MEDIA, & STORYTELLING

• Oversee content strategy and production, ensuring powerful storytelling and thought leadership across digital, video, print, and social platforms.

• Oversee the planning and execution of content capture at camp, including hiring, training, and media release processes.

• Manage the marketing team and guide platform-specific content strategy and community engagement.

• Spearhead campaign efforts for key moments such as Children’s Grief Awareness Day and Mental Health Awareness Month, leading creative direction across all media.

COMMUNICATIONS & THOUGHT LEADERSHIP

• Lead and execute strategic communications plans that elevate Experience Camps’ mission, impact, and thought leadership across diverse platforms and audiences.

• Develop and manage a thought leadership strategy that positions Experience Camps as a leader in the field of childhood grief.

• Oversee the development of compelling content and messaging for donor engagement, program outreach, media relations, and public campaigns.

• Serve as the organization’s primary media contact and manage external communications partners.

• Develop and oversee PR strategy and implementation, including media materials, branded visuals, and generate media coverage and publicity.

TEAM LEADERSHIP & COLLABORATION

• Manage and mentor the marketing team, including communications, design, and social media functions; foster a creative, inclusive, mission-aligned, and high-performing culture.

• Provide strategic leadership and creative direction to internal team members and contractors.

• Manage the marketing budget and external agencies, ensuring efficiency and creative excellence.

• Collaborate across departments to support programmatic, development, and operational initiatives with high-quality marketing and design support.

EXPECTATIONS COMPENSATION, AND BENEFITS

• 40 hours/week with flexible hours to account for occasional calls and meetings in the evenings.

• Ability to be productive in a remote work environment.

• Occasional travel during the year for events and meetings (approx. 6-8), Primarily to NYC.

• Ability for on-site travel during the weeks of camp programs.

• Willingness to be a team player and transition seamlessly between areas of Marketing and Communications.

• Annual base salary range: $100,000 - $110,000, commensurate with experience.

• In addition to the base salary, Experience Camps offers a benefits package for full-time employees including employer-subsidized health, wellness and technology benefits; a healthcare concierge service; flexible work scheduling; telecommuting; paid holidays; generous PTO; 401k; FSA/HSA; bereavement and parental leave offerings.

QUALIFICATIONS

• 10+ years of experience in marketing, communications, or related fields.

• Demonstrated success in brand strategy, digital marketing, campaign development, and content leadership.

• Excellent writer, editor, and storyteller with a sharp visual sensibility.

• Experience managing staff and external vendors in a remote working environment.

• Passion for Experience Camps’ mission and values.

• Strong organizational and project management skills.

MORE ABOUT THE RIGHT FIT

• A strong communicator who embodies our tone: Optimistic, Fun, Inclusive, Empathetic, and Transformative.

• A creative thinker and collaborative partner who thrives in a dynamic environment.

• An authentic relationship-builder with a natural instinct for storytelling and connection.

• A leader who leads with empathy, initiative, and humor.

ABOUT OUR TEAM
We don’t take ourselves too seriously, but we take the work very seriously. We laugh a lot. We live by the values. We love what we do. We take our vacation days and believe in self-care. We are a unique blend of strengths and personalities and we seek to understand each other. We get downright giddy at the mention of camp.

OUR CORE VALUES: C.A.M.P.

• Come As You Are (unless you’re a jerk): Bring your unique voice and your authentic self to the table. Have an open mind and respect the value in other perspectives.

• Always FTK: Stay true to the mission and focus on the outcomes. Above all else, we are here “For The Kids”.

• Make it Count: Whatever you do, do it well. Inspire others through your actions. Lead with passion. Love what you do.

• Pass the Squeeze: Offer support when it’s needed. Accept support when it’s offered. Be a team player.

Experience Camps is an equal opportunity employer. Our campers come from all walks of life and so do we. We recognize that career paths are not always linear nor traditional. and that many people are less likely to apply unless they meet all requirements. We are looking to hire people from a wide variety of backgrounds because it makes us stronger. If you share our values, and you bring passion and a learning mindset, you belong here and we encourage you to apply. You can learn more about our Diversity, Equity, and Inclusion commitments here.

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