Marketing Research Analyst - Spectrum Reach

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

JOB SUMMARY

Works with Sales Team and Crossfunctional Teams in developing and executing integrated, client-focused marketing and advertising solutions. Ensures business needs and client objectives are being addressed both for designated teams as well as Regional and Division initiatives, as needed. Committed to staying ahead of advertising trends, including advanced advertising, as well as other emerging technologies within the increasingly competitive and fragmented media landscape.

MAJOR DUTIES AND RESPONSIBILITIES

• Customized Client Strategies and Solutions
• Support information gathering and analysis of clients, market conditions, competitive market analysis, and multiscreen opportunities.
• Localize marketing materials with market-specific research information and insights.
• Develop customized insights for all Key and Target accounts in partnership with the Sales organization.
• Provide localized materials using quantitative and qualitative resources.
• Participate/facilitate cross-functional brainstorm sessions.
• Local Market Level Research
• Aggregation of syndicated research data to support individual client needs.
• Arm sales with audience measurement insights to drive rates and inform sales of opportunities via use of Nielsen, Comscore and proprietary Set Top Box data.
• Proactively seek high profile programming to identify opportunities and collaborate with Pricing & Planning and Sales Management to support competitive pricing and maximize revenues.
• Provide competitive media spend information via Kantar, Media Monitors, etc.Develop proficiency in using set-top box data to help inform Client schedule recommendations.
• Effectively use Polk data to provide Clients with automotive market intelligence.
• Develop a story with data that is complete and relevant and clearly convey the story to sales teams or clients.
• Utilize mapping software to build market coverage maps and help identify areas of opportunities for our clients
• Multiscreen Sales Support & Product Activation
• Work with Advanced Advertising to provide a custom local market data addressing multi-screen solutions.
• Understand Multiscreen and have the ability to pivot the conversation based on performance of platforms, programs nor networks and present the infomration with confidence to any audience

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

• Works on problems with moderate scope.Works on assignments that are semi-routine in nature but require occasional deviation from accepted practice.
• Works on assignments that require some judgment within prescribed guidelines.
• Intermediate level proficiency in appropriate software applications or technology.Knowledge of basic
• Multiscreen terminology and media math formulas.
• Marketing Research experience

EDUCATION & EXPERIENCE

Bachelor's degree (B.A.) or equivalent combination of education and experience.

Preferred Experience with Software and Tools:Comscore, SVE & TVE,Nielsen,NLTV,Strata,Scarborough,Kantar,IHS