Industry Marketing Manager III

***This position is located in our SICK, West Bloomington MN facility. The person will work in office four days a week and can work remotely the other day.

ABOUT SICK:

SICK is a leading global provider of intelligent sensors, systems, and services for industrial automation applications. With more than 1,000 patents, innovation and technology are at its core. This focus on innovation and "Sensor Intelligence" have allowed SICK to develop products for every phase of production in the automotive, consumer goods, electronics, logistics, machines & materials, and outdoor automation spaces. In addition, SICK's focus on Sensor Intelligence allows us to make Industry 4.0, or the Industrial Internet of Things, a reality for their customers.

COMPENSATION & BENEFITS:

Our base salary is one part of our total compensation package and is determined within a range. The starting base salary range for this position is listed below. Actual starting salary will be based on a variety of factors including experience, skill set, education, performance, license/certifications, business needs, and other job-related factors permitted by law.

Starting Base Annual Salary Range:

$90,910 - $137,500

Bonus Eligibility:

This role is eligible for an annual bonus based on a combination of company and individual performance.

Benefits:

SICK's benefit package has long been recognized and valued because of its comprehensiveness and competitiveness in the market. To help our employees make the most of their overall well-being, we are thrilled to provide an outstanding benefits package! SICK offers 17 PTO days starting, medical insurance, vision insurance, dental insurance, disability/life benefits, 401k retirement plan and more. Click here to view more about our benefits!

POSITION SUMMARY:

This position is the Marketing liaison for SICK's Industry Sales, Focus Business Initiatives, and Trade Shows with a focus on the following Industries:

• Automotive
• Consumer Goods
• Electronics
• Logistics
• Machines & Materials
• Outdoor Automation

They are required to provide domain expertise and strategic/tactical marketing execution to the defined Industry, Focus Business Initiatives, and Trade Shows. They are responsible and accountable to achieve the key Marketing Strategic Objectives, leverage the SICK Brand and collaborate to innovate with other functional groups.

RESPONSIBILITIES:

• Create and execute annual marketing strategy for defined Industries and Focus Business Initiatives, the "How", with the result of aligning with Mid-term Plan Strategic Objectives and achieving defined goals, including revenue targets, profitability, market share, lead generation, brand awareness, and CRM management.
• Develop, communicate, and execute business development activities within the Industries and Focus Business Initiatives to align with annual marketing strategy including, but not limited to, content creation, event marketing, lead generation, brand awareness, media partnerships, and more. Leverage economic and market data to adjust marketing plans, as needed.
• Collaborate with Industry Sales and Focus Business Initiative leaders to strategically position the "Who" to target in each Industry segment based on marketing data analytics, customer needs and challenges, and personas. This includes providing market insight and intelligence based on observations of overall market trends, competitive marketing actions, and identified threats.
• Develop an understanding of the Industry and Focus Business Initiative "What", focused on differentiated offerings and value propositions, based on quantified industry trends, customer Key Performance Indicators, and unmet customer needs. Collaboration with Market Product Management to further develop an understanding of the "What" that is offered in the Industries and Focus Business Initiatives.
• Provide domain expertise of the relevant Industry and Focus Business Initiative Marketing activities. Maintain, develop, and communicate a deep knowledge of the related Industries, trends, customer needs, and competitive activity throughout the organization.
• Provide Strategic Trade Show project management to develop messaging, coordinating appropriate organizational stakeholders, and execute Industry-focused Trade Shows. Collaborate with Trade Show and Events Management to provide logistics and tactical excellence at each show.
• Define Trade Show success metrics in collaboration with Sales and Product Management leaders and implement appropriate measurement tools to monitor success. Develop common evaluation, metrics, and reporting across Industry Trade Shows
• Collaborate with SSC NA Marketing Content-, Automation-, and Trade Show Teams to execute planned strategy and activities to achieve Strategic Objectives. Work to localize campaign materials for the US and Canadian markets as necessary.
• Develop relationships and engage with customers, related industry focused associations, educational institutions, professional organizations, publications, and trade shows.
• Develop close relationships with SICK AG Global Industry Centers, Global Industry Marketing, Global Business Clusters and other Sales and Service Cluster Marketing teams to provide input into the global campaign plan. Understand and leverage new methods and techniques focused on building brand awareness and demand generation.
• Lead and coordinate EOC (Environment of Customer) research projects intended at validating new hypothesis or offerings from inception to final report out specific to the respective segment(s). As applicable, contribute to EOC projects lead by other groups of SICK's One Unified team including, but not limited to, Market Product Management, Strategic Product Management or other functions.
• Live and act by the culture defined by the SICK Brand

QUALIFICATIONS:

Education and Experience:

• Bachelor's degree Engineering or similar, Marketing or Business.
• Seven or more years of experience in an Industry/Segment Marketing, Product Marketing or Sales role.

Other Qualifications:

• Demonstrated ability to handle multiple projects and details simultaneously.
• Requires self-direction, tact, diplomacy, and a clear, courteous, and professional manner when dealing with peers, customers, and vendors.
• Understanding of marketing communications.
• Must demonstrate effective oral and written communication skills and the ability to work cooperatively with staff inside and outside of the department.
• Able and willing to work alternative schedules including weekend, and on-call hours as needed.
• Legally permitted to work in the United States.
• Able to work in a general office environment.

CORE COMPETENCIES:

Ethics and Integrity Personal Growth and Learning, Customer Focus, Personal Accountable, Building Effective Relationships

If you thrive in a fast-paced, team-oriented work environment that offers challenges and the opportunity for growth, we are the place for you! SICK has several locations throughout domestic US and offers competitive wages and an excellent benefits program. Qualified candidates can apply online by clicking the apply online button. Visit us at www.sickusa.com.

SICK is an equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected veteran status.

Affirmative Action (AA)/Equal Opportunity Employer (EOE) M/F/D/V