Assistant Director of Paid Media

Lubbock

40461BR

Marketing and Communications

Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.

Major/Essential Functions

• Campaign Management:
• Develop, execute, and manage paid media campaigns across Meta Ads, Google Ads, Spotify, LinkedIn, Disney Campaign Manager and other platforms.
• Optimize ad performance through continuous testing, monitoring, and tweaking of ad creatives, bids, and targeting.
• Utilize Google Analytics and other analytics tools to track, measure, and report on campaign performance.
• Analyze data to provide actionable insights and recommendations for improving campaign effectiveness.
• Generate regular reports to communicate performance metrics to stakeholders.
• Monitor and adjust spending to ensure campaigns stay within budget while achieving desired results.
• Collaborate with designers and content creators to develop compelling ad creatives that resonate with target audiences. Prepare SEO-driven web copy that serves as landing pages for digital campaigns, focusing on audience needs, campaign goals, and alignment with Texas Tech University's brand voice.
• Ensure web copy incorporates SEO best practices, including keyword optimization, meta descriptions, and proper formatting, to enhance search engine visibility and user engagement.
• Ensure all creative assets comply with platform guidelines and maintain consistency with brand standards.
• Liaise with internal teams and external partners to ensure seamless campaign execution.
• Provide training and support to team members on paid media best practices and tools.

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

• Proven experience in creating and managing digital advertising campaigns, preferably in a marketing or advertising context.
• Proficiency in digital advertising platforms such as Meta Ads, Google Ads, etc. with additional proficiencies in data reporting and SEO tools like Google Analytics, SEM Rush, etc.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and extract actionable insights.
• Detail-oriented with a high level of accuracy in running digital advertising campaigns.
• Familiarity with budgeting and forecasting techniques is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proven experience in managing Meta Ads and Google Ads campaigns.
• Proficiency in Google Analytics and Google Tags Manager for tracking and reporting on campaign performance.
• Experience with other paid digital media platforms such as Spotify, LinkedIn, and Disney Campaign Manager.
• Strong analytical skills with the ability to interpret data and provide actionable insights.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Special Instructions to Applicants

To be successful in this role you should have:
Certification in Google Ads and/or Meta Ads
Familiarity with SEO best practices.
Experience with marketing automation tools.
Knowledge of the latest trends and best practices in digital marketing.
Familiarity with Texas Tech University branding and marketing practices.

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

4000

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 25%

Shift

Day

Schedule Details

Monday - Friday, 8:00am - 5:00pm

Grant Funded?

No

Job Group

First line Managers

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.