New

Enterprise Content Amplification Manager

Advanced Micro Devices, Inc.
$116,240.00/Yr.-$174,360.00/Yr.
United States, Texas, Austin
7171 Southwest Parkway (Show on map)
May 10, 2025
WHAT YOU DO AT AMD CHANGES EVERYTHING We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences - the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world's most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives. AMD together we advance_ THE ROLE: Join our team as a strategic, channel-savvy Enterprise Content Amplification Manager, where you will lead the distribution and integration of marketing content across campaigns and channels. In this role, you will ensure that high-value content-including thought leadership, customer stories, and product content-is strategically amplified to reach the right audiences at the right time, driving engagement and conversions throughout the buyer journey. Sitting at the intersection of content, campaigns, brand, digital marketing, and regional teams, you will play a critical role in embedding content into marketing orchestration while ensuring our investments maximize impact across paid, earned, and owned channels THE PERSON: You are a marketing professional with experience creating content and a deep understanding of content amplification strategies. You thrive in cross-functional collaboration across marketing, content, and digital teams, ensuring content reaches and engages the right audiences effectively. You blend strategic vision with hands-on execution, adapting content to optimize reach, engagement, and impact across multiple channels and audience segments. KEY RESPONSIBILITIES: Develop & Execute Content Amplification Strategy: Maintain a comprehensive content map of customer advocacy content, thought leadership and campaign content. Build an enterprise marketing content distribution plan to maximize visibility, reusability, and engagement across all channels and internal teams. Integrate Content into Campaigns: Partner with campaign and content teams to embed assets and published case studies into integrated campaign plans, nurture streams, launches, and brand initiatives. Optimize Digital Channels: Work with digital marketing teams to enhance content visibility and performance across web, SEO, email, and paid media. Strengthen Social Media Presence: Collaborate with social teams to promote content through video, graphics, carousels, and optimized post copy. Enable Regional & Sales Teams: Provide tailored content bundles for specific segments, verticals, and personas. Partner with sales enablement and field teams to amplify customer testimonials. Support Earned Media Efforts: Partner with PR, AR, and comms teams to amplify strategic content in earned media efforts, thought leadership and influencer engagement. Expand Content Distribution Channels: Explore new activation methods such as partner co-marketing, online communities, and third-party syndication. Measure & Optimize Performance: Track reach, engagement, and feedback from field teams to refine strategy. PREFERRED EXPERIENCE: Experience in B2B technology marketing, content creation, campaign operations, or digital marketing. Proven success in content amplification across multiple marketing channels (SEO, social, email, paid media). Strong understanding of buyer journeys and how content integrates into demand generation strategies. Excellent cross-functional collaboration skills with the ability to influence without direct authority. Strong project management skills with a focus on execution and continuous improvement. Background in enterprise tech, SaaS, or global campaign environments preferred. Familiarity with sales enablement tools and content repurposing techniques. Data-driven approach with knowledge of performance metrics and A/B testing methodologies. ACADEMIC CREDENTIALS: Bachelor's or Master's degree in Marketing, Communications, Business, or relevant field. LOCATION: Austin, TX or Remote #LI-IA1 #LI-Hybrid Benefits offered are described: AMD benefits at a glance. AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.