Senior Web Marketing Associate

Job Purpose

The Intercontinental Exchange's Web Marketing Specialist's primary responsibility is the implementation, maintenance, and optimization of content across Intercontinental Exchange's digital properties. This role ensures that updates are executed efficiently and consistently within our content management system, while also supporting our organic search strategy through SEO best practices. The Web Marketing Specialist plays a critical role in maintaining a cohesive digital experience and using data-driven insights to improve visibility, usability, and engagement across our web presence.

Reporting to the Senior Manager of Web Marketing, the Web Marketing Specialist will work collaboratively with developers, designers, and business stakeholders to craft and maintain content that is both engaging and strategically optimized. The ideal candidate will have strong hands-on experience with content management systems, solid front-end development skills, and a proven ability to drive SEO performance through technical and content-related improvements. A strong interest in analytics, user experience, and staying ahead of digital trends is essential to success in this role.

Responsibilities

• Execute and maintain daily updates to website content via web content management system
• Ensure consistency and brand integrity across all web content and pages
• Optimize web content for organic search performance using SEO best practices
• Collaborate with internal teams to develop and maintain engaging and effective web pages
• Use Google Analytics to monitor user behavior and site performance
• Recommend and implement web enhancements based on data insights and SEO analysis
• Troubleshoot web functionality and content formatting issues across devices and browsers
• Contribute to the planning prioritization of CMS improvements and digital initiatives
• Stay current with evolving digital trends and proactively suggest improvements to web content, layout, and performance

Knowledge and Experience

• Degree in marketing, communications, computer science, design or related field
• 2+ years of hands-on experience working with enterprise-level CMS
• 3+ years of experience using Google Analytics to inform web strategy
• 2+ years of experience with a tag management system (e.g., Google Tag Manager)
• Proven experience developing and maintaining content with strong SEO practices
• Proficiency in web technology and user experience
• Demonstrated problem-solving skills and attention to detail
• Excellent communication and collaboration skills across cross-functional teams
• A passion for digital marketing, technology, and user experience

#LI-RS1

#LI-Onsite