Sr. Director, MarketingLos Angeles, CA
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![]() United States, California, Los Angeles | |
![]() 215 Rose Avenue (Show on map) | |
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We're looking for a builder - a leader who can design the systems that fuel discovery, connection, and conversion at scale. As Senior Director of Marketing, you'll architect the tools, processes, and operating frameworks that drive our campaign strategy, community-led initiatives, and creator-powered engagement. You'll lead the operational engine behind owned social, ambassador programs, influencer campaigns, customer experience, and data-driven community growth - turning grassroots energy into sustained business impact. This role blends growth marketing, marketing operations, systems thinking, and team leadership. You won't just advise - you'll build, activate, and optimize the full ecosystem that connects consumers to our mission in meaningful ways. This is a Hybrid, based in Venice/Downtown LA. Expected in-office 2-3 days/week What You'll Do Community & Campaign Operations
Marketing Tech & Tools
Creator & Ambassador Network Growth
Customer Experience & Listening
Team Leadership & Roadmapping
What You'll Bring
Who You Are
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team! Salary Range $157,700 - $205,000 USD Yerba Madre-formerly Guayaki Yerba Mate-is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations -a reflection of the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified Gold status-setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com. Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance. |