Senior Lead Digital Marketing Manager

We are seeking a talented and experienced marketing campaign integrations and automations manager to join our dynamic team. This role will support our Campaign Managers and Email team in delivering impactful and integrated digital campaigns across multiple channels and regions. The ideal candidate will possess a deep understanding of Adobe products and the Salesforce Suite, excellent communication and management skills, and a strong grasp of marketing data, automation, and other technologies used in campaigns.

• Orchestrate and automate email and paid media tactics to ensure seamless integration within the campaign journey.
• Collaborate with shared services, campaign teams, and key stakeholders to align tactics with target audiences and ensure smooth transitions across our MarTech stack.
• Design, implement, and maintain reporting systems and dashboards to track key performance indicators (KPIs) for paid media and email campaigns.
• Present regular performance reports to senior leadership and stakeholders.
• Analyze campaign performance data to provide actionable insights and recommendations for optimization.
• Develop and refine processes to improve efficiency and effectiveness within the team.
• Ensure seamless integration and utilization of marketing technologies to enhance campaign effectiveness.
• Stay updated on the latest marketing trends, best practices, and tools, and apply them to improve campaign performance and innovation.

Required Skills:

• MarTech Expertise: Experience working with marketing technology, specifically Salesforce and Adobe, and understanding their tools, uses, and processes.
• Analytical Ability: Strong analytical skills to interpret data and adjust campaigns for optimal results.
• Marketing Automation Knowledge: Familiarity with marketing automation and other relevant technologies in ABM & Broad-based strategies.
• Strategic Thinking: Ability to think strategically and contribute to the overall marketing and sales objectives of the company.

• Bachelor's degree in marketing, business, or a related field.
• Marketing experience utilizing tools like Salesforce and Adobe.
• 7+ years of experience in marketing, preferably in the B2B SaaS industry.
• Proven track record of successful and scalable automated marketing campaigns across multiple channels and regions.
• Strong project management, communication, and collaboration skills, with the ability to manage multiple stakeholders and deadlines.
• Proficient in using marketing tools and platforms, such as CRM, marketing automation, analytics, and reporting.
• Creative, analytical, and customer-centric mindset, with the ability to generate insights and recommendations from data.

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges:

$103,711 - $138,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.
$108,896 - $145,195 in these states: CO, HI, MI, MN, NC, NH, NV, OR, and RI.
$114,082 - $152,109 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Learn more about Lumen's:

• Benefits
• Bonus Structure

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