Director, Client Analytics

Mindshare
dental insurance, paid time off
United States, New York, New York
175 Greenwich Street (Show on map)
Jun 12, 2025
Description About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About Wavemaker: A Leading WPP Media Brand Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. WHO WE ARE LOOKING FOR We are seeking a Director, Client Analytics to manage the execution of analytics initiatives for key clients. The ideal candidate is a data-driven leader who turns complex data into actionable insights that impact marketing outcomes. This role requires strong communication and technical skills to lead analytics projects from conception through to delivery. WHAT YOU'LL DO Client Leadership Lead day-to-day analytics deliverables across multiple client accounts, ensuring high-quality insights are provided on time. Partner with client teams to define analytics goals, ensuring alignment with client business objectives. Act as the analytics subject matter expert during client meetings, clearly explaining data-driven insights and recommendations. Strategic Development Design and implement robust measurement frameworks that support client growth, including dashboards, reports, and performance analyses. Lead the development of test-and-learn approaches to optimize client marketing strategies. Collaborate with senior analytics leadership to ensure that client strategies incorporate innovative methodologies and technologies. Cross-Functional Collaboration Work with internal teams (e.g., data science, engineering) to gather data and develop insights for clients. Ensure effective collaboration with external partners, optimizing data and tool integration for clients. Provide feedback and recommendations to continuously improve analytics offerings for clients. Innovation & Industry Leadership Stay updated on the latest analytics trends and innovations, sharing best practices with both internal teams and clients. Foster a culture of knowledge-sharing and thought leadership across the analytics team. WHAT YOU WILL NEED 5+ years of experience in an analytics role within marketing or media-related industries. Expertise in data analysis, visualization, and reporting tools, such as Tableau or Power BI. Strong client communication and presentation skills, with the ability to translate complex data into clear insights. Experience working in a fast-paced, matrixed organization with multiple stakeholders. Bonus Points Experience with advanced analytics techniques such as econometric modeling, A/B testing, and machine learning. Familiarity with GroupM/WPP ecosystem and media measurement. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. The base salary for this position at the time of this posting may range from $125,000 to $295,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.