Marketing Strategy & Planning Professional

The Public Sector Segment Marketing Professional is a key player in driving marketing initiatives aimed at K12, Higher Education and Government customers. This position necessitates a strong public sector background, knowledge of the market, and marketing skill. This position collaborates with a team of marketing individuals and works closely with our North American sales and product marketing organizations to understand business and marketing goals and objectives. The Public Sector Segment Marketing Professional oversees the development, execution, and communication of the marketing plan to achieve those objectives and drive overall segment growth.

Responsibilities:

• Owns the alignment, development, and execution of annual marketing plans to support the Public Sector business goals
• Partners closely with the sales and category teams to understand and drive strategic marketing plans that generate New Contacts, Reactivated Contacts, and Marketing Qualified Leads (MQLs), delivering pipeline and revenue
• Help to build the annual marketing budget for the segment and manage the quarterly marketing budget and associated operational activities
• Own and evangelize the "Why Lenovo" story for the segment and ensure the strategy and content clearly articulate that value proposition
• Establish segment event strategy and partner with the Events and Communications teams to best execute and leverage events
• Partners with the Performance Marketing team on planning and execution of campaigns (i.e. email, automation, etc.)
• Work closely with the Lead Development team to ensure alignment on strategy, definitions, targets, reporting views, and results. And partner with the NA Sales team to identify how to accelerate lead closure
• Enable the direct and channel sales force with audience insights, campaign strategy, and specific collateral to effectively support the go-to-market strategy
• Cultivate and share segment insights with relevant marketing teams at a North America and World Wide level

Basic Qualifications:

• Bachelor's degree in Marketing, Business Management, or related field
• 5+ years of B2B Marketing experience for an IT and/or technology company;
• 5+ years of Public Sector Marketing experience

Preferred Qualifications:

• Demonstrated ability to think creatively
• Extensive experience building integrated go-to-market strategies and marketing campaigns
• Experience executing key go-to-market field tactics such as customer events, sales enablement creation, channel co-marketing programs, promotions, etc.
• Ability to think strategically, but also have exceptional attention to detail
• Previous budget management experience required
• Excellent written and verbal communication skills
• Strong leadership, teamwork, and interpersonal skills and the ability to work with both internal and external customers and partners
• Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time
• Strong analytical and quantitative capability to determine program effectiveness, ROI, etc.