Digital Content Coordinator

Overview of Position
Focus is on planning and building a social media presence to amplify key messages, promote brand and impact awareness, drive traffic to social media pages, encourage students and stakeholders to engage with the institution's social networks, and take any other desired actions. Conducts market research to identify social media sites of most interest to target customers. Creates and posts content that attracts attention and encourages customers to share content with others. Establishes and maintains relationships with the online community by developing and implementing content promotions, information. Develops and updates social media pages and monitors social networks, responds to questions, and collects feedback. Utilizes performance metrics to measure achievement of institution objectives. May assist with digital advertising. Develops, produces and disseminates content for digital platforms and college newsletters.

Details About Job Duties:
40% Social Media Management
Manages the College of Veterinary Medicine's social media presence to amplify key messages, promote the College brand and impact awareness of the College mission areas.
Develops and updates social media pages and monitors social networks, responds to questions, and collects feedback.
Lead digital content efforts on behalf of the College on social media.
Conducts market research to identify social media sites of most interest to target audiences.
Managing talent acquisition-focused, public-facing recruitment messaging.

20% Digital Content Creation
Digital Content Creation for College of Veterinary Medicine website and newsletters.
Work with College of Veterinary Medicine colleagues to conceptualize, plan, coordinate and complete projects using digital content to tell the College of Veterinary Medicine stories and leverage content on social media channels, digital newsletters, websites and for special projects.
Assists College of Veterinary Medicine managing editor and Senior Research Communications Specialist to produce and disseminate content for digital platforms and college newsletters.
Creating talent acquisition-related content to assist with College talent recruitment.

20% Project Management and Customer Service
Interacts directly with students, College partners, team members and stakeholders to plan and schedule social media and digital content.
Manages multiple projects simultaneously with attention to detail
Follow College of Veterinary Medicine project management systems to optimize customer service.

10% Maintains College Digital Brand Identity and Meets Digital Accessibility Guidelines
Maintains awareness of and compliance with University of Minnesota brand standards in all content.
Consults with digital content strategist, graphic designer, managing editor and video and digital content coordinator to ensure all digital products are available in a variety of formats in adherence with ADA digital accessibility requirements.
Ensures that transcribing and captioning meet accessibility standards.
Works in alignment with University Marketing and Communications social media experts in accordance with UMC best practices.

10% Maintain Digital Content Metrics
Works closely with College of Veterinary Medicine digital strategist to utilize performance metrics to measure achievement of institution social media and digital newsletter objectives.

Required Qualifications:
BA/BS degree in communications, journalism, marketing, or related field, or a combination of related education and work experience to equal four years.
Experience with social media management tools.
Ability to travel to occasional on-site events or College facilities, both within the Twin Cities Metro and across the state of Minnesota.
Ability to attend key meetings or events both on and off the Twin Cities campus as necessary.
Demonstrated experience collaborating with editorial, marketing and other impacted teams to deliver outcomes, capture ideas and understand needs.
Knowledge of the social media best practices, techniques, technology and standards.
Skilled at creative digital storytelling and use of innovative techniques.
Strong verbal and written communication skills.
Ability to balance multiple tasks and consistently meet deadlines.
Ability to provide outstanding customer service.
Ability to be flexible and able to work as part of a team

Preferred Qualifications:
1 year of social media experience.
Exceptional project management skills.
Extreme attention to detail.
Familiarity with a higher education setting.

Pay Range: $23.30/hr to $26.92/hr; depending on education/qualifications/experience

Time Appointment Category: 75%-100% Appointment (If job description above does not specify appointment or expected weekly hours, assume a 100% appointment.)

Position Type: Civil-Service & Non-Faculty Labor Represented Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).