Senior Paid Search & Amazon Marketing Specialist

Columbia Sportswear
life insurance, 401(k)
United States, Washington, Seattle
Jun 25, 2025
ABOUT THE POSITION Join Columbia's Sales & Digital Marketing team to drive strategic paid media for wholesale e-commerce, especially on Amazon Vendor Central. You'll blend your analytical expertise in Amazon Advertising with strong content skills to enhance product listings, optimize campaign performance, and support our wholesale.com partners. HOW YOU'LL MAKE A DIFFERENCE Lead paid search strategy and execution across Amazon Vendor Central accounts-own campaign setup, keyword research, bid optimization, and budget pacing. Manage Amazon Advertising channels: Sponsored Products, Sponsored Brands, DSP (Display), plus retail media initiatives. Collaborate with wholesale account managers to align paid media plans with inventory priorities, seasonality, and partner goals. Leverage digital design experience to create visually compelling A+ content and brand stores that align with campaign goals and elevate the customer experience. Write and optimize Amazon listing content-titles, bullets, descriptions, enhancing SEO, improving CTR, and supporting ad campaigns. Analyze performance metrics across wholesale and retail platforms; deliver actionable insights to internal and external stakeholders. Coordinate with cross-functional teams-Merchandising, Marketing, Design, and internal e-commerce-for cohesive storytelling and campaign impact. Stay ahead of platform trends and innovation, tapping into Amazon beta programs, retail media opportunities, and industry best practices. Retain SEO responsibilities: advise on SEO best practices for wholesale.com PDPs and landing pages to enhance inbound discovery alongside paid efforts. YOU HAVE Bachelor's degree in Marketing, Business, Communications, or related field. 5+ years of experience in digital marketing, including: Amazon Advertising, Vendor Central, or retail paid search Strong understanding of SEO and on-page content optimization Proven track record optimizing Amazon PPC (Sponsored Products/Brands), DSP, and retail media campaigns. Excellent content writing, editing, and SEO copywriting skills-able to craft brand-aligned product narratives. Analytical and data-driven mindset-proficient in Excel and comfortable interpreting campaign dashboards. #Hybrid #LI-LC1 This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. Salary Range: $87,300 - $146,000 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate's capabilities and skills, years of experience, and internal equity. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.