Marketing Analyst

MARKETING BUSINESS ANALYST

DIRECT HIRE

ONSITE, 5 DAYS A WEEK, MANDATORY

NEWLY CREATED ROLE

Our client is in the home improvement space and they are looking to level up their marketing efforts by adding a Marketing Business Analyst to their team. This is a great opportunity to leverage data to make more informed campaign decisions. As the Marketing Business Analyst you will be working cross functionally with Marketing, IT, Sales, and Operations which is why this role is onsite 5-days a week.

The Marketing Business Analyst will be the go-to resource for uncovering insights from marketing and lead generation data to drive performance improvements. This role is both analytical and collaborative, bridging the marketing, data, and operations teams to optimize ROI and overall campaign performance through thoughtful data storytelling and insight generation.







Key Responsibilities:





Data Analysis & Insights






• 
  

  Analyze multi-source marketing/lead data (CRM, web analytics, ad platforms).

  
  
• 
  

  Track and interpret marketing KPIs: CPL, CPA, conversion, ROI, ROAS.

  
  
• 
  

  Perform exploratory analysis to find new trends or anomalies.

  
  






Data Visualization & Reporting






• 
  

  Build and maintain Power BI dashboards.

  
  
• 
  

  Deliver weekly/monthly/ad hoc reports with optimization recommendations.

  
  






Cross-functional Collaboration






• 
  

  Collaborate with:

  
  




• 
  

  Lead gen teams to improve lead quality & conversions.

  
  
• 
  

  BI Data Architect to ensure clean, unified marketing data.

  
  
• 
  

  Marketing team to align data with campaign objectives.

  
  








Performance Optimization






• 
  

  Run and evaluate A/B tests.

  
  
• 
  

  Identify ways to improve performance across marketing channels (search, social, email, website, vendors).

  
  
• 
  

  Make data-backed recommendations to enhance ROI.

  
  






Required Skills/Experience:





Education & Experience






• 
  

  Bachelor's in Marketing, Analytics, Statistics, or related.

  
  
• 
  

  2-4+ years in marketing/business analytics or similar.

  
  
• 
  

  Strong grasp of marketing funnel and digital KPIs.

  
  






Technical Tools






• 
  

  Power BI (core visualization tool).

  
  
• 
  

  Excel, SQL (data manipulation/querying).

  
  
• 
  

  Experience with CRMs (e.g., HubSpot) and ad/analytics tools (Google Analytics, Google Ads, Facebook Ads).

  
  






Interpersonal Skills






• 
  

  Inquisitive and insight-driven.

  
  
• 
  

  Excellent communication: able to translate data into stakeholder-ready insights.

  
  
• 
  

  Problem-solving and critical thinking orientation.

  
  






Bonus/Preferred Skills:






• 
  

  A/B testing frameworks and tools.

  
  
• 
  

  Familiarity with industries involving lead gen (e.g., home improvement).

  
  
• 
  

  Exposure to Tableau, Looker.

  
  
• 
  

  Comfort with statistical tools like Python, R, SPSS.

  
  

After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play.

Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.

To read our candidate privacy info statement which explains how we will use your information click here.