New

Director, Sports Marketing & Innovation

Adobe Inc.
United States, New York, New York
Jun 27, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity: The Adobe Enterprise Marketing team is looking for a Director, Sports Marketing & Innovation, reporting directly to the Sr. Director Executive and Enterprise Field Marketing. You will lead a team focused on developing strategic technology & marketing campaigns with premier sports organizations (i.e. NFL, MLB, etc.), responsible for driving program management around custom technology solutions, and supporting the development of integrated marketing campaigns around these partnerships. Solutions will be focused on how Adobe technology is powering innovative use cases and helping sports organizations use AI to pioneer the next generation of digital fan experiences. You will have experience with integrated sports marketing campaigns (web, social, experiential events, digital, brand etc.) connecting these league cultural moments to the broader enterprise campaign initiatives and goals. Experience working creatively with strategic partners like AWS & Microsoft to amplify campaign reach. Must have a strong background in large-scale and complex implementation of Adobe technology, experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences, and a deep passion for sports. What you will do: Drive Sports Technology Innovation Partner with Sports Leagues and Adobe Consulting Services on orchestrating innovative use cases that align business goals with AI-powered fan experiences-translating strategy into platform execution, journey activation, best-in-class experiences and measurable outcomes using Adobe Digital Marketing & Digital Media Enterprise technology. Showcase Art of the Possible: Turn innovative use cases into compelling storytelling moments-both for fans and enterprise audiences- showcasing these moments across adobe.com and at tentpole events like the Super Bowl, All-Star Game & Adobe Summit. Partner with Adobe Content Labs team to develop unique branded experiential activations focused on the customer value from Adobe technologies that bring to life the exciting Adobe innovation at tentpole sporting & Adobe led events. Collaborate with Adobe Content Labs on developing a focused customer storyboards that will be used in events, MLB/NFL days and joint meetings to showcase the mutual success of this partnership. Provide regular executive updates, lead joint planning sessions, and inuence roadmap development tied to partnership success. Lead a team focused on Integrated Campaign Management & Planning Develop and execute comprehensive marketing strategies that enhance brand visibility, drive fan engagement, and maximize Adobe impact across all sports-related platforms and partnerships. Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns-spanning content, digital, social, media, advertising and tentpole events. Lead Adobe Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major tentpole sporting events (Super Bowl, World Series, etc.). Partner with Executive Marketing team to leverage Sports Partnerships to create "bucket list" experiences for C Suite Executives Collaborate with Global Tech Partners like AWS, Microsoft etc. to scale impact and reach of sportscampaigns. Align regional and global stakeholders to ensure message consistency and cultural relevance in every market. Present campaign strategy, plans, results & ROI quarterly to senior Marketing, Sales & BU executives. What you'll need: Bachelor's degree in Marketing, Business, or a related eld required. MBA or advanced degree preferred. 15+ years of experience in enterprise marketing Track record with integrated marketing campaigns Experience working with large sports organizations Experience Implementing Adobe Technology, preferably with major sports leagues or large media/retail enterprise organizations. Adobe Analytics, Adobe Audience Manager (AAM), Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), Adobe Campaign, Adobe Commerce, Adobe Marketo, Adobe Target. Experience in managing cross-functional teams, with the ability to lead and inuence without direct authority. Demonstrated ability to bridge strategy and execution across product, creative, and data teams Track record of thought leadership in digital experience, personalization, and/or sports marketing innovation Strong storytelling and executive-facing communication skills Location: New York-based preferred to support strategic alignment with key Sports Partnersheadquartered in NYC Travel Expectation: 20% annually, with peak activity during key tentpole events, regular sports league HQ meetings, Adobe Summit, and internal eld alignment. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $157,300 -- $301,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.