Marketing Mgr - New Segments REMOTE

Mindray, founded in 1991, is a leading global developer, manufacturer, and supplier of medical devices whose mission is to deliver high-quality, richly featured medical products making healthcare more accessible and affordable around the world.

With North American headquarters located in Mahwah, NJ, and 42 international subsidiaries with branch offices in 32 countries, Mindray has approximately 14,000 employees worldwide. Eight global R&D centers and an industry-leading investment of 10% of annual revenue into research and development further demonstrate Mindray's commitment to innovation and advancing technology in a global market.

To drive continued success in this exciting Medical Device field, we are seeking a Market Manager New Segments to join our winning team.

To support Mindray's business objectives, this position is responsible for providing leadership and ownership of product lines in Mindray's new segments and markets. These include, but are not limited to, Hepatus Transient Elastography systems, TE Air handheld systems, and musculoskeletal (MSK) imaging across the United States, Canada, and Puerto Rico. The Marketing Manager - New Segments will define go-to-market strategies, manage the product lifecycle, and drive initiatives to maximize market share and product adoption..

Essential Functions:

1. Understand, document, and champion the clinical, technical, and financial needs for product lines in Mindray's new segments
2. Act as the primary lead to support the business and marketing needs of our partners in Canada and Puerto Rico.
3. Conduct in-depth market analyses to assess trends, customer needs, and competitive dynamics.
4. Develop and execute business, marketing, and go-to-market plans in collaboration with cross-functional teams
5. Lead product launches, including sales training, messaging, pricing strategies, sales materials, and promotional campaigns.
6. Identify, prioritize, and act on market opportunities to drive growth in new segments
7. Build and maintain strong relationships with key opinion leaders (KOLs), clinicians, and customers.
8. Monitor and assess product performance; implement strategies and programs to exceed performance targets.
9. Recommend and contribute to communication strategies, including sales collateral, tradeshows, advertising, PR, and lead generation for new and existing products.
10. Serve as the lead for identified national tradeshows.
11. Provide ongoing support to sales and clinical teams through competitive intelligence, communications, product information, and training.
12. Oversee the online store and future e-commerce platform for handheld devices
13. Collaborate with Vice President of Marketing to ensure North American requirements are reflected in global product planning and development efforts.

Decision-Making Authority:

Position Specifications:

1. Knowledge/Educational Requirements

• Bachelor's degree required, preferably in related clinical, technical, or business area
• MBA or equivalent experience desirable
• Minimum 5 years of product marketing experience (upstream or downstream)
• Minimum 5 years of experience in medical devices or healthcare technology
• Familiairty with Liver Disease imaging or point-of-care imaging preferred

1. Skills and Abilities

• Strong written and verbal communication and presentation skills
• Demonstrated ability to independently develop and execute strategic plans
• Strong cross-functional leadership capabilities without direct reporting lines

High proficiency in Microsoft Word, Excel, and PowerPoint, as well as remote communication and collaboration tools such as Slack and Microsoft Teams

1. Physical Demands/Work Environment

• Position is remote-based
• Travel Requirements, including international travel, may reach 35% of the time

Positions Supervised: # Direct Report 0 # Indirect Reports 0

Working Relationships:

Internal: Vice President of Marketing, Ultrasound

Marketing Manager, Private Office

Marketing Manager, POC

Marketing Manager, Radiology

Corp. Communications

Sales, Clinical, and Service Teams

External:

Global Product Managers and colleagues

Mindray authorized partners and distributors

All levels of hospital personnel including hospital administration, technologists, nurses, biomedical personnel, and physicians.

***This description reflects management's assignment of essential functions that may be subject to change anytime***

Mindray North America is an Equal Opportunity Employer M/F/D/V. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, marital status, ethnicity, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, or any other legally protected status and will not be harassed or discriminated against.

Mindray North America offers an attractive compensation and comprehensive benefits package including a matching 401K, Tuition Reimbursement, PTO, Paid disability, FSA and HSA plan, plus an exciting and collaborative professional environment.

We thank all interested applicants, however, only those who meet our requirements will be contacted.