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Director, Intelligent Devices

Sonepar USA Inc
life insurance, parental leave, paid time off, 401(k)
United States, Tennessee, La Vergne
1284 Heil Quaker Boulevard (Show on map)
Jul 10, 2025

There's a Place for You at Crawford Electric Supply.

A career at Crawford Electric Supply is more than a job. You're investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building - you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world's #1 electrical distributor with over 45,000 associates around the globe.

Being "Powered by Difference" means we respect and value diverse perspectives.Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

It's time to energize your future! Don't miss out on this electrifying opportunity - apply today! Stay connected with us - follow our journey, job openings, and latest news on LinkedIn and Facebook.

Director, Intelligent Devices

Location: Full Time

Job type: Full time

What You'll Do

Job Summary

The position of Director, Intelligent Devices reports to the Vice President of Automation Solutions and works with our Regional VPs, Business Directors, Area Managers and the Rockwell Automation Channel Management. This role requires developing, maintaining, and executing our joint business plans to meet and exceed growth goals and achieve recognition for Best-in-Class leadership of our Rockwell Areas of Primary Responsibility (APR). As a business segment leader, you will collaborate across sales, marketing, operations, and technical teams to drive growth, improve customer outcomes, and deliver industry-leading automation solutions. You will be part of a customer-first, innovation-driven organization with a strong reputation in industrial automation. This role will lead one of the most critical growth areas in our business while working closely with a premier global partner, Rockwell Automation.

Essential Duties & Responsibilities



  • Collaborative with all corporate functions and support teams to drive immediate and long-term objectives.
  • Responsible for Rockwell Automation ITD Commercial Planning Process and Sales Performance Goals.
  • Develop & Maintain Resource Allocation Plans for our Crawford Electric Supply ITD Specialist Teams.
  • Leads the Region in overseeing Learning Paths for our Crawford Electric Supply Account Managers, Inside Salespeople, and ITD Specialist Teams.
  • Leads collaboration with Operational Team to drive operational discipline and excellence, as it relates to the Rockwell Automation ITD portfolio.
  • Helps Develop, Strengthen, and Maintain Account Manager & Specialist relationships within the Crawford Electric Supply (Rockwell Automation) Authorized APRs.
  • Lead efforts to cultivate Partner Relationships within the Crawford Electric Supply (Rockwell Automation) Authorized APRs.
  • Develops & Maintains all Key Performance Indicators (KPI) necessary to drive initiatives and communicate regularly to the teams.
  • Participates in Crawford Electric Supply Quarterly Business Reviews (QBR) with Account Manager and Specialists by preparing presentations and communicating information. Will use tools like Customer Relationship Management (CRM), Sonepar Sales Management (SSM) tools, and Rockwell Partner Performance Reporting (PPR) tools.
  • Help target existing and new customers and share gain activities.
  • Help lead accountability through Annual Performance Reviews by setting SMART Goals (Specific, Measurable, Achievable, Relevant, & Time-based) to strengthen performance.
  • Practices consistent, effective mentoring and performance information with regional associates through direct or delegated feedback. Help assist in the development of our people.
  • Drives adoption and execution of all customer omni-channel solutions and services available through Crawford Electric Supply.
  • Assist with the acquisition and development of impact talent and succession planning.
  • Engage directly with strategic customers to uncover needs and develop solutions through the Rockwell Automation ecosystem.
  • Build and maintain strong relationships with key Rockwell Automation stakeholders, ensuring alignment on strategy, pricing, and market development.
  • Develop and execute the Intelligent Devices business plan in alignment with Rockwell Automation's strategic initiatives and Crawford Electric's growth targets.



What You Bring

Minimum Qualifications



  • Practical verbal and written communication skills.
  • Proven history of Sales Leadership.
  • Competitive and collaborative team player.
  • Alignment in core values and compliance.
  • Capable using Microsoft Office Suite and learning Crawford Electric Supply tools.
  • Preferred - College Degree in applicable field or five years related experience and/or training; or equivalent combination of education and experience.
  • Preferred - College Degree in applicable field or 7+ years of experience in industrial automation, electrical distribution, or manufacturing technology
  • Proven leadership experience managing a business unit, or product line within a technical or distribution environment


Physical Demands



  • Travel 50-60% or as necessary to support the job requirements.



Learn More About Us

Get to know us on YouTube, LinkedIn, Facebook and Instagram and learn how we're "Powering Progress for Future Generations."

Learn more about Crawford: https://www.crawfordelectricsupply.com/about

Crawford is part of the Sonepar family of brands: https://www.soneparusa.com/us-en/about-us




Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer



Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:





  • Healthcare plans
  • Dental & vision
  • Paid time off (no waiting period to utilize)
  • Volunteer time off
  • Paid parental leave
  • 401(k) retirement savings with company match
  • Professional and personal development programs





  • Opportunity to become a shareholder
  • Employer-paid short- and long-term disability
  • Employer-paid life insurance for spouse and dependents
  • Robust wellness program
  • Gym reimbursement
  • Employee Assistance Program (EAP)




We're proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew - where we work hard, laugh often, and always have a spark to share!

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or emailrecruiting@sonepar-us.com.

EEO is the Law


Applicants and employees are protected under Federal law from discrimination. To learn more,Click here.

Pay Transparency Non-Discrimination Provision


Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more,Click here



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