Director, Marketing Strategy - Multiple Sclerosis

Job Description Summary

Job Description

Key Responsibilities:

• Work effectively with the Executive Director, Marketing Strategy and other Marketers to develop and execute a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
• Build brand-specific end-to-end HCP and patient domain expertise, to inform the go-to-market approach that drives customer (HCP and patient) behavior change and market performance.
• Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated and integrated campaigns as well as brand-centered experiences.
• Implement best in class marketing strategies that align to brand goals and maximize business results.
• Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives.
• Support alignment and coordination of field strategy with Customer Engagement
• Support and deliver the integrated HCP and Patient plan for the brand to achieve the product strategy and objectives; define resourcing required and manage the allocated budget, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
• Drive creative excellence, partnering closely with the Content Lab & Customer Experience Planning and Optimization team

Essential Requirements:

• Bachelor's degree; advanced education (MBA or certificates) preferred in related field
• Minimum of 8 years' experience in commercial Marketing
• Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.
• Experience in supporting high-performing brands in highly competitive categories within the US
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Excellent written/oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Strong ability to influence and manage stakeholders in a complex, matrix environment
• Strong track record of developing talent and building high performing teams

Desirable Requirements:

• Multi-functional experience in pharmaceuticals, consumer package goods or healthcare
• Recent launch experience for blockbuster specialty treatments

Novartis Compensation Summary: The salary for this position is expected to range between $185,500 and $344,500 per year. The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

Skills Desired