New 
Channel Marketing Lead for Surface SMB (Small and Medium Business)
 Microsoft | |
 United States, Washington, Redmond | |
 Jul 16, 2025 | |
|
OverviewIn the Consumer Sales Organization (CSO), our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with customers globally throughout their buying journeys, across both Direct and Partner Channels in Windows, M365, and Surface. Together with our ecosystem partners, we strategize and implement plans for customer engagement and economic growth. As a Channel Marketing Lead for Surface SMB (Small and Medium Business), you'll help shape the future of how Microsoft engages with small and medium businesses. You'll be part of a team that drives innovation, scales impact through partners, and empowers SMBs to thrive with Surface. You'll also be part of a culture that embraces a growth mindset, inspires excellence, and encourages you to bring your best every day. In this role, you will lead the go-to-market strategy and execution for Surface in the SMB segment, aligning global priorities with local market insights. You will play a pivotal role in expanding Microsoft Surface business into the Small and Medium Business segment through retail channels. You'll develop and execute how Surface will come to life in the SMB channel in order to drive awareness, consideration, and conversion through our partner ecosystem. You'll collaborate across marketing, sales, and partner teams to deliver impactful experiences tailored to SMB needs. This role is based in Redmond, Washington.
ResponsibilitiesSMB Strategy Develop and execute SMB-specific marketing strategies across digital and retail partner channels, ensuring alignment with direct channel. Define and segment SMB audiences and design customer journeys that reflect the unique buying behaviors of SMBs, optimizing for conversion and partner engagement.Partner with Commercial Business Group and Product Marketing teams to define the SMB value proposition and key messaging framework, and ensure consistent and impactful pull-through across all relevant retail marketing executions.Activate digital sales motions through asset development, content syndication, co-marketing with partners and drive market implementationChampion SMB voice across the organization, ensuring their unique needs are embedded in content strategy, product positioning, content and campaigns.Partner and SMB Marketing ExecutionPartner with the Commercial team to develop scalable solutions, including localization of Surface assets and campaigns for SMB relevance, ensuring alignment with partner capabilities and market dynamics to allow for ease of field landing.Build and manage a marketing calendar that reflects key SMB buying cycles, product launches, and seasonal opportunities ensuring key deliverables are met.Collaborate with Product Marketing, Commercial Business Group, Partner Marketing and Sales to deliver engaging digital experiences and campaigns that drive pipeline and revenue.Execution ExcellenceTrack and report on asset performance, partner engagement, and ROI using analytics and insights.Ensure brand consistency and message clarity across all SMB marketing touchpoints, partnering with Consumer leads to ensure alignment as well on key product points.Engage Surface channel marketing community to drive readiness and clarity on execution, and to share best practices and scale impact.Continuously optimize assets & investments based on feedback, performance data, and market trends.Stay ahead of market trends, bringing innovative approaches to enhance the SMB customer experience and retail partner execution. | |