Customer Marketing Manager

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

• Establish a program to streamline the identification of success stories and opportunities by collaborating with the Sales, Product, and Customer Success teams.
• Partner with leadership to enhance the customer story journey and lifecycle, and create a centralized hub for all customer story-related assets.

• Program manage the customer story go-to-market activities across all marketing channels to ensure a successful launch.
• Serve as the liaison between Customer Marketing and Product Marketing to ensure customer stories are integrated into each product launch.
• Collaborate with Customer Marketing Managers to identify strategic customer engagement activities across events, public relations, webinars, thought leadership, and award programs.

• Develop and manage strategic accounts, ensuring a diverse portfolio of advocates across industries and use cases.
• Oversee the launch of strategic account stories, from creation to promotion, showcasing the value of each story by analyzing launch activities and results.

• Partner with the Product Marketing team on pilot programs and provide customer references to support launch activities.
• Collaborate closely with the growth marketing, social media, public relations, and content teams to create customer-centric content, including paid and organic social media posts, blog articles, ebooks, webinars, and other relevant materials.

• Monitor and analyze key performance metrics to provide insights on the overall success of customer story programs and launches.
• Partner with leadership to establish a centralized reporting structure and dashboard.

• Holds a Bachelor's degree in Marketing, Communications, or a related field
• Possesses 5+ years of experience in customer marketing, marketing operations, or a similar role
• Demonstrates strong organizational skills, the capability to manage multiple projects concurrently, and expertise in program management methodologies
• Experienced in planning, executing, and analyzing marketing campaigns
• Strategic thinker who can see beyond the day-to-day to balance reaching marketing goals, crafting compelling stories, and creating strong customer relationships
• Excellent communication and storytelling skills, with the ability to craft narratives that resonate with diverse audiences

• Experienced with marketing automation tools, CRM platforms, and multimedia content creation

• Thrives in a fast-paced, dynamic environment and effectively manages multiple priorities

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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