Associate Brand Manager - Campus Recruiting

WHAT IS THE ROLE OF BRAND MANAGEMENT AT GENERAL MILLS?

At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand demonstrate responsible decision-making and make mission driven decision on our multi-million-dollar brands.

Our Brand Management Leadership Development Program (BLDP) offers multiple rotations designed to build foundational Brand Management capabilities and prepare for leadership roles. The program includes a structured learning curriculum focused on developing skills necessary to build brands, run the business, and lead teams. As part of the BLDP, you'll have the opportunity to gain hands-on experience leading teams to execute impactful brand marketing initiatives.

WHAT WILL I DO?

• Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies - including product development, packaging, trade and pricing, and business operations.

• Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.

• Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

WHERE WILL I WORK?

World Headquarters in Minneapolis, MN

To learn more about our World Headquarters location and the surrounding area click here!

IS THIS YOU?

Minimum Qualifications:

• Pursuing MBA with Marketing and/or General Management concentration

• 1-2 Years of Related Experience

• Curiosity and passion for learning

• Preferred graduation date is Spring 2026

Preferred Qualifications:

• Strong interpersonal skills, high learning agility, analytical and decision- making skills

• Entrepreneurial qualities necessary for driving the P&L

HUNGRY FOR WHAT'S NEXT?

• Start Date of Summer 2026

• Relocation assistance (if eligible)

The base salary for this position is $127,000.General Mills is committed to providing fair and competitive pay that reflects your skills, experience, performance, and academic background. Beyond your salary, you'll receive a comprehensive Total Rewards package designed to support your overall wellbeing, including:

• Competitive salary and eligibility for our annual incentive program

• A strong retirement program with a generous 401(k) match and company contribution.

• Modern health plans and resources for physical, mental and, financial wellbeing

• A robust time-off program for a healthy work-life balance

• Extensive training and development programs for career growth

We believe in investing in our employees and fostering a collaborative environment where everyone can thrive. Benefits may vary by role, location and other employment status factors.

Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.