Retail Marketing Specialist

ABOUT THE POSITION

The North America Direct-to-Consumer (DTC) team focuses on our outlet, brand, and employee stores within the US and Canada. From merchandising to retail marketing to retail operations,there is a highly collaborative team working "behind the scenes" to ensure our consumers have a positive experience in our stores.

The Retail Marketing Specialist will support marketing strategy and execution of measurable traffic to brand stores and factory stores in North America through ownership of store and brand partnerships, program and campaign management and event activation execution.

HOWYOU'LLMAKE A DIFFERENCE

• Support traffic-driving initiatives surrounding the customer brand experience to include but not limited to; in-store and at-mall event activations, special brand partnerships, media programs, local partnerships, and mall partnerships to increase brand awareness and foot traffic to stores.
• Create impactful, engaging experiences for customers through project management and execution of retail event activations to include event ideation, creative asset and email briefing, market research, external vendor partnership, contractual negotiations, mall partnerships, and recapping.
• Brand campaign management support to include calendar planning, briefing assets and creative curation, delivering print and digital assets to vendors and partners and ensuring strategic alignment across channels.
• Manage relationships and communications with external mall management teams, ensuring seamless participation in mall promotions, programs, campaigns, and events.
• Support store-level execution of brand partnership and campaigns, ensuring alignment with broader marketing goals.
• Develop and support recommendations for key local partnerships in market.
• Provide weekly traffic reporting and performance results of owned activations.
• Partner cross-functionally with internal teams (ISM, Ecommerce, Legal, Design, Real Estate, Merchants, and Operations) to ensure alignment and successful execution of marketing strategies.

YOU ARE

• Highly organized with strong attention to detail and the ability to manage multiple tasks simultaneously.
• A confident communicator and presenter who collaborates effectively across teams.
• Calm under pressure, able to meet tight deadlines in a fast-paced environment.
• A creative marketer with a track record of driving traffic and sales in retail settings.
• A proactive team contributor who provides informal guidance and leads low-risk projects.

YOUHAVE

• A Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of professional experience in marketing, business, or communications.
• Proficiency in Microsoft Office and comfort working with cross-functional teams.
• Experience solving moderately complex problems with internal and external impact.
• Exposure to global, regional, and vendor-facing work environments with varied responsibilities.

#Hybrid

#LI-CS1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.