New

Senior Marketing Analyst (Hybrid)

American Family Insurance Agency Staff
paid time off, paid holidays, 401(k)
United States, Wisconsin, Madison
6000 American Parkway (Show on map)
Aug 16, 2025
Join our Marketing Measurement team and help shape how we measure and optimize marketing performance across email, direct mail, partner-owned mediaand digital channels. You'll partner closely with our Lead Marketing Measurement Analyst to gather, analyze and interpret performance data for our partnership marketingteam - identifying opportunities, testing strategies, and driving insights that maximize marketing impact and guide strategic decisions! We're looking for a hands-on analytics expert with advanced technical skills, a passion for marketing data, and the ability to turn complex numbers into compelling stories for leadership. You'll work with large datasets, design and measure A/B tests, build dashboards, and forecast marketing performance - all while collaborating with cross-functional teams to influence strategy. You will report to the Director, Targeted & PartnerMarketing #LI-Hybrid Position Compensation Range: Pay Rate Type: Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. Job Description Primary Accountabilities You will conduct accurate business analysis to support our decisions using statistical modeling and other business analysis tools. You will collaborate with important partners to define key financial and operational metrics to monitor, and report performance. You will collaborate with partners in the delivery of key performance analysis. You will develop models used to project our results; enhance the model where there is business value in adjusting the models. You will ensure reporting accuracy and integrity and explains performance drivers and provide insights into performance trends. You will analyze and address data quality issues, tests and analyze impact of system changes to data/reporting infrastructure. You will develop, test, and deploy automated reporting solutions and automated decision analytics to replace manual business processes. You may be requested to complete other assignments or participate in projects based on skills, achievements, or experience. Specialized Knowledge & Skills Requirements Demonstrated experience providing customer-driven solutions, support or service. Solid knowledge and understanding of forecasting techniques or statistical analysis. Demonstrated strong experience utilizing data tools to build complex formulas and create reports. Understanding of software tools to query and report data. Knowledge of a variety of standard reporting software packages and best practices for report deployment processes. Demonstrated experience developing data sets. Preferred Experience: GCP, Databricks, BigQuery, or similar cloud-based data platforms. Experience with marketing attribution models and MMM inputs/outputs. Familiarity with campaign management tools (Salesforce Marketing Cloud, Adobe Campaign). Understanding of data visualization best practices and design principles. Python or R for data analysis, forecasting, and test evaluation. Licenses Not Applicable. Travel Requirements Up to 10%. Physical Requirements Work that primarily involves sitting/standing. Working Conditions Not Applicable. Additional Information Offer to selected candidate will be made contingent on the results of applicable background checks Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions Sponsorship will not be considered for this position unless specified in the posting In this flex office/home role, you will be expected to work a minimum of 10 days per month from one of the following office locations: Madison, WI 53783 or Boston, MA 02110. We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply! We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits. We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.