Marketing Manager

Marketing Manager

Boingo simplifies complex wireless challenges to connect people, business and things. For over 20 Years, Boingo has been leading the way, pioneering first after first. No matter what wireless technology comes next, Boingo will be there.

We're looking for aB2B Marketing Manager to join our award-winning global marketing organization. This is a great opportunity for someone who wants tobe part of the fast-paced telecom wirelessindustry andhave a hand ingrowingBoingo's position as a leading connectivity provider.You will be responsible for managing lead generation, content development, email campaigns and partner communications, advertising and events for our B2B lines of business.

In this role, you will become a subject matter expert across a wide variety of mobile and wireless technologies-including small cells, distributed antenna systems (DAS), cell towers, Wi-Fi and private wireless networks-and provide support to B2B sales and account management. You'll need strategic thinking and curiosity in abundance, as wireless technology and its myriad applications change fast. This is a role where big-picture ideas are as important as getting the smallest details right.

The position reports to the Director of Marketing and has broad exposure throughout the company and with key external clients.

Responsibilities

• Developmarketing collateral,presentations,webinars,pitch decks
• Writecompellingcustomer-facing copyaligned with Boingo's brand voice
• Produce lead generation and nurturing programs to achieve sales goals
• Manage advertising campaigns that build awareness and grow our sales pipeline
• Produce and manageemail marketingwith compelling content that drives engagement
• Help oversee digital marketing efforts including SEO/AEO, website content and social media
• Supportbusiness development teamat industry events (virtual and in-person)and lead marketing activations (booth exhibitions, customer events, swag)
• Manage partner communications and liaise with Boingo's vendors to develop case studies
• Work cross-functionally on projectswith business development,engineering andcreative & designteams
• Manage relationships with third-party vendors to ensure timely delivery of marketing materials and services
• Collect market researchand track competitive landscape
• Deliver reporting onkey performance indicators (KPIs)
• Maintain budgets and track ROI

Is This You?

• 5+years of experienceina B2BMarketing and Communications role, preferablyat atechnology company
• You are an expert storyteller with outstanding written and verbal communication skills for a variety of audiences
• Demonstrated success creating, executing and tracking lead generation and nurture campaigns
• Have a strong point of view and work collaboratively with cross-functional teams
• Believe from the depths of your soul that the customer comes first
• Can juggle multiple projects, stay organized and prioritize deadlines with ease
• Have a strong interest in the technology and telecomindustries
• Creative, energeticand ready to proactively contribute and learn
• Can compile and analyze marketing data
• Possess intermediate or higher MS Office skills, includingExcel,Outlook,PowerPoint andWord
• Proficiency in Salesforce Marketing Cloud, Account Engagement is a plus
• Enjoy leading and working as part of a team to hit ambitious goals
• Have an incredibly upbeat, positive, "can do" attitude
• You think big picture yet have superior attention to detail.
• Have a bachelor's degree in Business, Communications, Marketing or related field

Meet Boingo

Boingo Wireless, Inc. simplifies complex wireless challenges to connect people, business and things. For more than 20 years, we've been designing, building, and managing cellular and Wi-Fi networks at leading venues around the globe. We power wireless connectivity at 120+ major airports and transportation hubs, 100+ U.S. military bases, 70+ sports & entertainment venues, and many more.

Our team is creative, collaborative, and on the leading edge of technology. There is no doubt the "secret sauce" to Boingo's success is our incredible team and culture. We take pride in having fun and building awesome products. It's no wonder Boingo's been named a "Best Place to Work" 8 times (and counting)!

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status.

#LI-Hybrid